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"Get BARE® in Martha’s Closet©."
It began with a pair of red shoes and a trip to a neighborhood consignment shop on Manhattan’s Upper East Side. Five trademarks and a 200+ product line later, Martha Choy of BARE® (www.BareBodyCollection.com), has become a rising star in the beauty and skincare universe.
But first, back to the red shoes for background. Working by day as a compliance director at an investment bank, Martha noted the similarity between her overstuffed closet and the secondhand clothes shop across the street. Recognizing the revenue generating possibilities under her nose, she founded Martha’s Closet© (www.MarthasCloset.com). She went on to extend the product line from her own closet to include interested vendors who would be able to advertise their wares through, in her own words, "Martha's Closet© - an upscale eBay without the exorbitant fees".
And now to the beginning of BARE®, among the parade of Martha's Closet© vendors who seemed to be beating a path to her door, were purveyors of beauty products. None had the purity and luxurious quality that Martha required for her "Upscale Resale©" venue. In order to meet her own strictly drawn requirements, Martha considered the possibilities, one of which was to build a skincare line herself. In three months, BARE® (www.BareBodyCollection.com) was launched on January 1, 2010 (only eight months after the launch of Martha's Closet©). That April, and still without products on her shelves, Martha Choy was introduced to the beauty industry by Women's Wear Daily and W Magazine (http://barebodycollection.com/NEWS-W9738.aspx).
Since the launch of BARE® (BareBodyCollection.com), Martha has been creating one-of-a-kind lotions and potions containing pure and all natural ingredients which are still hand packaged by her in "apothecary-esque" amber jars with silvery lids. Better yet, they are “Tested on Martha’s friends and family, not on animals©“.
Martha can tell her story better than I can. If you give her a few minutes, her caustic and dry humor will have you in stitches laughing about her travails. Move over, Chelsea Handler and Bethenny Frankel!
BARE® (www.BareBodyCollection.com) features a 200+ product line of handmade cosmetics and original fragrances (retail and wholesale). In addition to the BARE® trademark, Martha Choy holds trademarks for BARE-LY LEGAL® (original fragrance) and BAREFLY® (travel collection).
BARE® is available at www.BareBodyCollection.com and at www.MarthasCloset.com
For Press Inquiries:
P.R. Director, BARE®