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All Eyes Are on Featured Member Lucinda Wormsbaker

By Staff

All Eyes are on Fabulously40 Featured Member Lucinda Wormsbaker

Lucinda, also known as Cindy Lou Who 1966  on Fabulously40, has a Light Fandango Candles.  

We asked her a few personal questions to learn more about this powerful Fabulously40 woman!

1. How did you start your career? Did you attend college immediately following high school? If so, did your parents expect you to go to college or did you attend on your own?

My dream from the age of 11 was to be in radio, so after high school I attended a one-year program in Ft. Lauderdale. I was not very confident in my abilities and need some kind of job, so I got into retail and spent 7 years there, working my way into management.

2. Are you currently working in the same profession you intended to when starting your career path, or has it taken you in another direction? What is your current profession?  

I am now owner of my own company, The Light Fandango Candle Company, so no, I am no longer in my original chosen field. I love being my own boss, love the creativity of what I do and not having to deal with workplace politics

3. What are some challenges you have had to face during your career?

The biggest challenges I faced in my career-RETAIL: not having a 4-year degree to become mgt quicker and make better money. RADIO: Not wanting to move too far from my family to try and catch the "big break."

4. Where did you find the strength or desire to keep pushing forward?

Fear of failure, strong desire to overcome obstacles. I may take a break from something that is giving me a hard time, but I will eventually go back to it til I conquer it.

5. What are your accomplishments you are most proud of and why?

I am very proud of starting my own business, and having the guts to take it full-time.

6. Did you have a support system surrounding you throughout your career climbing?

My husband is my strength and keeps my desire to succeed high. I can talk about any of my frustrations with him, and he doesn't offer advice. He knows I sometimes need to hear things out loud to know what direction to take.

7. What do you attribute your success to?

Desire to be successful, pride in making a quality product, praise from customers.

8. Has goal setting been a key component to your success and why?

I am a "trees" person, not a "forest" person, so sometimes it is hard for me to look at the big picture. I tend to focus on the day-to-day.

9. In helping yourself achieve career goals, do you perform any type of mediation, relaxation or affirmations?

I had to overcome a debilitating case of lack of motivation; this was accomplished thru several different personal events.

10. Have you had any mentors that have guided you or provided insight throughout your career climbing? Have you been a mentor to others?

In radio, I did have a mentor who was a special man. He really taught me a lot about business, not just radio-wise. One of the biggest lessons I learned from him was "pick your battles." I use this in my candle business-which project is worth really slaving over, which one won't work and needs to be scrapped.

11. What is your experience with networking and do you feel it is important?

Networking is crucial! After years of avoiding it, my first jump into the networking field was joining Fabulously40andbeyond.com. I met many women on there also running their own small businesses, and was able to get advice, hear about other ideas, and also get business. I now belong to two IRL networking groups in my town.

12. Where do you see yourself in your career in 5 or 10 years from now?

Networking-it is definitely who you know! You never know when the person you meet and introduce yourself to will a) need your business 2) be able to help you with your business c) tell someone else about you.  

Make sure you ALWAYS have business cards with you, and if possible, a sample of your work.  

Use the internet to research new technologies and ideas that pertain to your business.

13. Are you involved in any non-profit organizations as a volunteer or board member?

I do not serve on any non-profits, but I do have a line of candles called Compassionate Candles? that I use to raise funds for issues like breast cancer and Alzheimer's. I also can do fundraisers for organizations, donating a portion of proceeds form a particular sale to their cause.

14.   Where do you see yourself in your career in 5 or 10 years and how do you plan on getting there?

My goal is to be the equivalent of the Avon lady, visiting people's homes to sell them quality candles and give them personal attention.  

15. Other Comments for Fab40 women?

Starting your own business can be tough. Be sure to have a business plan, and have some capital set aside for things like equipment and supplies. Most of all, have faith that you can make it happen, and become your own PR person


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