How to Be Unique When There are Thousands of Distributors Like You
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Are you a distributor for a network marketing or direct selling company?
In any network marketing company or direct selling company there are typically thousands of distributors or affiliates all offering the same products and the same compensation program. So how do you make yourself stand out – when there are so many who are pretty much doing the same thing.
Hint: it’s not about the products or about the compensation plan. It’s about you.
Ask yourself, "How is the experience of doing business with me different, special, unique or better than the experience they might have of doing business with someone else?" What is it about YOU that will make becoming a part of your opportunity or even just become a customer of yours that – it’s important that you incorporate those unique differences into the way that you market and sell.
To say that you‘re professional and supportive IMHO is not quite enough. Think about what makes you professional and supportive. What characteristics, qualities and attributes contribute to that professionalism that your prospective customers and team members will appreciate and can depend on from you?
All the best,
Denise Michaels, Author, "Testosterone-Free Marketing"
PS: Do you love your business – but it’s just not coming together the way you
want it to? I help women create a business that attracts more customers and
usually with less work than before. You can finally do what you said you wanted
when you started – spend more time with family. Send me a PM for more details.
About this author
I’m an enthusiastic, wise and intuitive person. I have a positive energetic attitude – yet I’ve let go of a lot of my Type A traits and now prefer to go with the flow.
I am also the author of a popular book titled “Testosterone-Free Marketing” that’s about helping women business owners have more fun, feel more confident and make a lot more money with your business.
As women (especially over 40) we were taught- “don’t toot your own horn,” “be a nice girl,” “let everyone else go first” and “don’t call the boy.” But when we start businesses we‘re told exactly the opposite: “Toot your own horn,” “Don’t take no for an answer,” “Be the expert,” “Ask, ask, ask” and “Call, call, call.”
That means there’s a disconnect and it results in many women who start businesses but avoid marketing and selling like the plague. Many women feel like a barracuda, a brazen hussy or a b*tch doing what all the testosterone-heavy marketing books tell you to do. My approach is different, more aligned with our energy as women and VERY effective for us. So if the thought of marketing drives you to chocolate connect with me or get my book.
I’m fascinated with the Mars-Venus differences between men and women and what makes us tick. Always have been. Btw, it’s not about “better” or “worse” it’s about DIFFERENT. I love both male and female energy. Speaking of male energy – I just married the love of my life Ernie, in June of 2006 after 8.5 years together.
I am also a marketing trainer with a mega-bestselling author in his seminar program.
My Blog
- How to Be Unique When There are Thousands of Distributors Like You Posted on Sunday, February 18, 2007
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