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Clients know that whatever they are looking for, they can find it online as well. In their mind, if something is not online as well, they can't check it out and hence, no reason to buy it. The potential client makes a decision to buy or not to buy based on those 5 buying mindsets:

1. Influence
Clients look for proof that what you offer has helped others. They search for reviews of your product or service and they are very educated buyers. When they assess your influence, they check out how many significant achievements you have in your industry and how the other clients respond to that. Also, as a true influencer, you need to stop sharing about yourself only – be generous. Talk about your business partners, other people in your industry. Share their valuable information with your audience

2. Likability
This is a measurement to see how responsive is your audience. When you post something, do they re-post it or share it with their friends and connections. Psychologically speaking, it is very important to have many likes and comments and replys and re-tweets because this is peer proof that what you do and what you say is very important to the audience. And naturally, if others like it, you start liking it too.

3. Good Karma
Not everything in business is buy this and buy that. Sometimes, being generous in sharing for free products and information that is very valuable for your customer can driv sales to the roof. Why? The new online client wants to have the royal treatment. So, they get attached to businesses that make a difference in their life and are generous with giving away samples of what they do.

4. Social Proof
We are talking here about before and after stories, testimonials and product reviews because every seller will tell you that whatever they are offering is the best on the market but do their clients think the same? The previous customer's opinion is already very influencial in selling the product for the seller or trashing it. Have you already acquired the habit of reading the movie rating and the movie reviews before choosing to do and see it in the theatre?

5. Scarcity
The number one question that the client online is asking themselves is: Can I buy it later, if I need it? So, they are not in a hurry to spend their money with your product or service. But, subconsciously they look for the clues that they are not the only one looking for this product and the more people say that they've already bought it, the more likely is the not so convinced to buy potential client to charge your product or service on their credit card as well.




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