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We're all hearing from all over the place lately that it's all about your mindset. If you have the right kind of mindset – which can be thought and modeled by doing what the already successful people do, then all the lovely things in the world will be yours. And it's like the domino effect: you say one thing to10 people, they tell it as an absolute truth to 10 people of their own and soon enough everyone talk about this new industry standard. Is it true? Not entirely. There are 5 more key things to nail down to ensure incredible returns on your investment of energy, time and money.

1. Uniqueness
You've got to be different. Think of it this way: if you are a parent, you are the best parent to your children. They learn from you and grow. You are their role model. You bring on the table everything that you are: experience, skills, learned ways of handling situations, and everything that you've learned: from your own parents, from watching and discussing with other parents what is it like to be a parent, from reading books and attending seminars. In your business, your key to uniqueness is: What kind of a role model am I?

2. High Standards
Another way to out-shine your competition is to make a commitment regarding what you're going to deliver to your customer. My commitments are: highest possible quality of service, state of the art strategies that I learned on high-end mastermind groups and personally tested so that I can vouch for it. What's your commitment to quality of service?

3. Excellent Service
It's really is about delivering what you promise and more. Promise big and deliver even more. In this way your customer will feel drawn to you for long time to come. Let your track record speak for you. Do not proclaim to be the perfect coach or mentor. I've had few months back an arrogant lady who claimed to be some kind of a star. On her product there was a 60 day money back guarantee and 45 days after the purchase – the product wasn't even shipped yet. Can you imagine? She still claims to be great though...

4. Focus on what makes money
The number one thing I learned from my manager (I've been so lucky to have amazing managers that mentored me!) long time ago is: at 8am in the morning you're on your desk. At 8:01am in the morning you're doing what brings in money. All the systems, all the planning on how to fit in into your day everything else (yes, there's a lot of admin work when you're in business) kicks in right after you're finished with the money making activities. If it's the  call to a prospect, if it's the email to a client, if it's that sales page or that email campaign, sit down and don't get up until you're finished. Because it's the money that come in that allow your business to grow, enable you to hire help, and make you glad that you can pull up your credit card and buy this expensive coaching program that will get you even further much faster.

5. Stack up campaigns
I can't stress this enough. Your business is 24/7 – because your clients are awake 24/7 around the globe. Even if you're operating locally, you can expect your customers to need your service at 10pm at night. Campaigns are sequences of promotional materials which are both engaging and helping the prospect to arrive at a decision to buy from you at their own pace. If they are not ready to buy now or they don't have the money to do it now – keep the relationship warm so that when they are, you will be their number one choice. And if they started to like you – there will be no other choice.




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