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Even the best article or video marketing in the world, even the best content in the world is not going to do anything much for your business if you don't have a compelling call to action. The trick about call to action is: before you create anything: from article, to teleclass, to video, to sales page or a newsletter email, think FIRST what you want your readers to do NEXT once they read, listen, subscribe, watch your powerful content. Then, answer those 5 questions to ensure that people take massive action:

1. Here's what I've got:
Describe what it is that you are offering. Just a link with the action: click the link is not really inspiring people to take the action to click on that link. Be specific- use words that are easy and straight to the point. And definitely avoid words that are abstract and that allow the reader to fill them in with their own definition like: "find your money story".

2. Here's what it will do for you:
The easy way to describe this section is – focus on benefits. But there is more to that. Focus not only on the obvious benefits and results that your audience will get when they do that next action, but on how will that make them feel. What is the emotional satisfaction from taking that next step you invite them to do and how their life will be different.

3. Here's why I want you to buy:
This is the step which 90% of entrepreneurs miss on. You've got to be clear – your prospect doesn't have infinite time to spend on reaing other people's web pages or promotional materials. In fact – your prospect is bombarded with marketing messages from everywhere. So, there's got to be a good reason why they will stick to yoru web page and continue reading your content and move to the next level with you. What is it?

4. Here's why I want you to buy NOW:
This is psychology 101. Even if a prospect has the very good intention to buy from you, to visit your web page later, to continue reading your ebook later, when they have time, to watch your video sales page once again and then make up their mind to buy or not to buy from you, chance is: that "later" never comes. If they don't have a really good [u]legitimate[/u] reason why they should buy now, they probably wouldn't buy at all. This is just how our brain works...

5. Here's what I want you to do NEXT:
This is the second most misunderstood part of the call to action formula. If you want someone to buy something from you – then it's not enough to have a pretty picture: buy now. You need to write it in words: "Next thing I want you to do is: click on the buy now button and make a purchase". And you need to write in words the EXACT action that you want them to take. No fluff about it. Otherwise it's confusing and the desired by you action is not done.




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