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The big difference between those who are wildly successful and those who are just scraping by is that those who succeed make successful product launches. My firm belief is that when you have years of experience and a GIGANTIC mailing list, a single product launch can get you a MIL in sales and have all around you wonder what is that happy smile on your face all the time. The good news is – even if you are just starting, even if you do not have a product, you can have a product launch. Here are the 5 steps you shouldn't miss:

1. Create Initial BUZZ
Let me tell you this. Creating a buzz is not about creating an event on Facebook and Linkedin and ... This is the BUZZ. No. The first step into creating a buzz is – to create something very interesting, something that you audience would love to know about and is entertaining. For this reason you can create a short video or a power point presentation or a teleclass. Talk about the hyper cool results your clients want.

2. Follow-up Feed
Create another news feed about the topic and this time tell your own story – how you overcame this, how far your clients went when they applied that cool th ing you talked about in the last feed- in a video, teleclass, powerpoint presentation etc. In this feed speak out your feelings – what it was for you to be where you started from and how it feels now, what you've accumulated. what you've learned, what was the exact moment in which you thought – This has to change.

3. Goody Bags
You know how when you check into the hotel when your friend has a wedding, and – what a nice surprise – a complimentary goody back for you with all kinds of nice little things. It's the same thing when you go to a seminar (not all seminars) or a conference – on your chair there is a bit "Thank you for coming" package. So, the third part of your launch is the value your clients can take away after watching or listening to the video, the presentation or the conference call.

4. Product Intro
So, the question I have my clients ask when I tell them: feel free to share generously is – who's going to buy if the walk away with my suggestions. And here's the thing – they've heard already how important it is what you know about, how this is actually working for you and for others, they've got some great tips they can implement on their own. Maybe they can figure all you do out on their own ... that is – if they have all the tie in the world and are more than willing to wait till old age to have the life they want to. Your product intro is all about that. Getting the shortcuts in life and getting what you want faster.

5. Special offers
During the campaign, even after the 4 Feeds have been released, feel free to create special offers for buyers who check out early. Don't just get stuck with a sales letter that is to do all the work for you. My suggestion is – to make changes on your sales page once a say or once every 3-4 days, depending when is your program going to start. And of course, there need to be a sequence of emails to help the sale and JV partners.




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