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If you want to succeed in business, no matter what business you are in – you need to learn to sell your products, or your services or both. Selling is about helping the buyer to buy and it's all about the buyer. Good sales people support that concept and furthermore they are very clear on the following 5 things:

1. What am I really selling?
In reality you may be selling furniture. Let's say office chairs. In order for your chairs to be sold you need to market on the hidden wish that your customer want to fulfill once they already have your chair in their office. Is this a wish to be trendy, to show style, to feel comfy, etc. What do you REALLY sell?

2. What emotion triggers prospects to buy?
Guru salespeople know that at all buying decisions are made unconsciously and only after that the result becomes conscious. They are either sold or ready to walk away from a deal based on how your offer makes them feel. What's your prospect's buying emotion?

3. To become liked BE interested in your prospects.
What does that mean? There are many marketers out there who constantly post messages that have the message: buy from me. They are too occupied to promote that they don't notice that prospects may not even read what your post. Instead – YOU need to go and approach your prospects and get to know them.

4. Craft a sales pitch that prompts the question: "How do you do that"
Most pitches are about what you do. BIG mistake. An amazing elevator speech is about what results do your client get once they work with you or once they buy your product. Remember, the purpose of the pitch is with one sentence to open a conversation about the value that you provide and turn into a sales conversation ending with a sale.

5. Don't blow up smoke up your own chimney
It is absolutely imperative that you are genuine in all that you offer. I've seen lately that the business with fake testimonials with pumped yet unrealistic results is getting bigger. But, don't get tempted to buy a testimonial or have the same person who affiliate promotes you to write you one. Buyers in the information age are educated. You can't fool them and most of all – your credibility falls down. IN the end – your integrity is what your online reputation.

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