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I can believe the power struggle, but I can't believe there's

 time for it at an organization like Twitter.

For a service built on expediency, speed and terseness, the

 drama going on there at the top seems like it could be a drag on their business.

At present you have co-founders, former leaders, current

 leaders and operating officers all taking turns at calling the shots.  My question is this—how do you keep a

 demanding, intense business like Twitter going with this kind of angst filling

 the hallways? Right now the numbers for Twitter are telling a bit of a

 story.

The number of users on Twitter.com in the United States—home of the next "big thing"—are leveling off.  Twitter now falls beneath Facebook, YouTube, MySpace and LinkedIn as far as the number of people using it goes.

I think that speaks to a lot of things.  Twitter has become an online conveyor belt of

 ideas, marketing tricks and sometimes questionable information and content.  What they don't really offer the marketers and communicators who use it so frequently is a tool that really opens up

 followers to the world of advertising and marketing.  That fact is fine for most people.  But monetizing Twitter is the future, and like Facebook has already figured out, they've got a huge audience at their

 disposal, it is now time to figure out how to leverage that audience.

Truthfully, when I log onto Twitter I don't do so to chat with anyone in a meaningful way.  The character limitation is just not conducive to conversing with others.  I fully expect to be pitched, marketed to or counted in some way.  And

 anyone who thinks Twitter is truly just a social medium, you need to think again.

But as for the boardroom shenanigans, the truth is that often these

 dramas get heated because there is a central issue that needs to be dealt with

 by top people that's percolating just beneath the surface, and arguing about nothing is just a lot easier than fixing whatever might be at the root of all the turmoil.

So, Twitter leadership, some advice.  Focus on your business model and what's next,

 not on who has more power than you this week.  Your business and services will become a lot more meaningful and useful to the millions and millions of people who log on in search of an answer on

 Twitter every day.  Time—and Facebook—are passing you by.

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