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Is a crowd!”

Yes behind every woman there is at least 200 folks (men & women) with whom she has some level of relationship. Little did we know when we created the AWI logo with women as far as the eye can see - that it would relate perfectly to what we know is true for every woman (and men as well).

That’s why “referral-based marketing” is so important! It’s not the ‘one on one’ relationship that is all there is. There is the potential of at least one-half of her “crowd” that she may introduce you to. Even refer you to them and vice-versa.

Recently I heard that a few women didn’t get our ConnectWorkingtm concept. Didn’t like having to “form relationships” or “make follow up appointments“. They couldn’t see the value. In fact, they wondered what would happen if they had a follow up appointment scheduled and a current client called needing help “right now“.

I wanted to say “duh” - you’d reschedule your follow up appointment! But I didn’t. I just shook my head and walked away muttering to myself (I won’t tell you what I was muttering, ha).

The value may never be in that follow up appointment - per se! It may be in the “crowd” that surrounds the woman who sits across the table from you. If the point is not the “sale” or transaction, but in relationship-formation to build trust; then whether one does business directly in a follow up appointment is not the point.

I’ve decided the next time I encounter the ‘naysayers‘, I’m going to give the following example:

I have 1 follow up appointment each month for a year from attending 12 AWI meetings (that’s a very small estimate). That equals 12 meetups. From those 12, I really “click” or connect with half of them or “6” women. We continue to meet; form a very close bonded relationship and we experience each other as women of considerable integrity and we develop mutual trust.

Now 6 women in a ‘crowd’ of 200 = 1200 folks! Twelve hundred folks! That’s awesome.

But the real “awesome” is that for each of those 1200 - there’s another “crowd” of 200 a piece. . . well you do the math!

Depending on my business, the products or services I bring to market - 1200 folks is a heap of referral potential. Most women I know would love to consider the slim possibility of getting into a “crowd” of that size - anywhere; anytime!

Some of the women with whom we meet will be just that. There won’t be a strong connection and we’ll part company as friends - but may never form a SUCCESS PARTNERSHIP. However, down the road, she may remember me and when a referral opportunity comes her way - she’ll pull my card from her pocket and pass it to another with the encouragement to “contact my friend“. Not the best form of referral; but a referral nonetheless.

So before we simply ‘blow off’ a networking organization that is a wee bit ‘different’ and sits somewhat on the ‘cutting edge’ - count the cost of doing so.

And make certain to put into that equation the fact that behind every woman. . .

Is a crowd!

Have an awesome day meeting “crowds” of women,

Linda, a fellow journeyer


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