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Individuals spend billions of dollars each year on cosmetics and most of the sales are driven by the major brands. These manufacturers spend millions of marketing dollars annually to help them maintain a continuous presence and spread the word about their products. But, that doesn't mean their products are better. Cosmetics vary widely with regards to the quality of the ingredients used. The question is, are big brands better than small brands?

Today, we're going to explore the infrastructure of large cosmetic companies. In doing so, I'll shed light on how their process might affect the quality of their products.

Marketing Vs. Quality Ingredients  

It's important to understand that all companies, whether they sell cosmetics, clothes, or cars deal with finite financial resources. Large cosmetic manufacturers have a limited budget, portions of which are allocated to marketing, research, and ingredients. You probably aren’t surprised to know that a good chunk of these resources are devoted to marketing and advertising. And while it's certainly not the case for every big brand or every product produced by a large scale manufacturer, there are two potential problems.

First, diverting money to marketing and advertising leaves less for investment in high-quality ingredients. Second, there is constant pressure and temptation to cut corners in order to improve the bottom line. This can translate into using lower-quality ingredients or lower concentrations of effective ingredients, both which help to reduce costs. In the end, this balancing act relies on more marketing, to encourage customers to buy cosmetics that could have been manufactured to a higher standard.

Big Brands Can Be Slow To Adapt  

Clinical research is ongoing in the skin care industry. One of its goals is to uncover new ingredients that can be used in cosmetics to offer higher levels of efficacy. This presents another obstacle to large brand name cosmetic companies. Their corporate structure often prevents quick adaptation to new solutions. Thousands of employees, expensive buildings, layers of management, and expectant shareholders can all contribute to slow changes. As better ingredients are constantly discovered, tested, and used by smaller brands, large companies may find it difficult to respond quickly.

Cutting Edge Cosmetics  

One of the advantages of smaller brands is that they're not hampered by the costs associated with a large business. They can react to new discoveries quickly, using the highest-quality ingredients in their cosmetics. Smaller companies spend very little on marketing, preferring to allocate their resources to research and production.  

Good skin care products can come from both large and small companies. Gauge the product by its virtues - does it contain ingredients that work, in adequate concentration? Is it packaged to protect the ingredients? Will it deliver benefits to your skin? As much as you might love the pretty packaging, remember that it’s what inside the package that counts. Try not to be swayed by expensive marketing look for products that deliver.  

Here are 3 you can count on, regardless of who manufactured them:  

[Link Removed] - This broad spectrum UVA/UVB protecting sunscreen will help to protect skin from sun damage.  

[Link Removed] - This high potency retinol cream helps to stimulate collagen production, increase cell turnover, unclog pores and should be considered an integral part of any anti aging skin care regimen.

[Link Removed] - This formulation is one of our most recent additions and includes a 12% Vitamin C concentration. Not only can it inhibit the spread of harmful free radicals, it also offers protection from the sun's damaging UV rays.

Sharmani Pillay is a Registered Pharmacist who specializes in anti aging skin care. She owns and operates an online skin care store at [Link Removed] 


Pharmagirl, Your links have been removed, please consider upgrading to premium membership.



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Member Comments

    • 0 votes vote up vote up

      Sophieanne6782 wrote Jan 16, 2009
    • Sometimes, the smaller, or not so hip, companies can surprise you. Take Avon for example, they are not as cool as Estee L. for example, but several yrs ago they came out with some of the first products that used fruit acids. And Avon just keeps on coming out with some really interesting skin products all the time, at not so high prices (no, I don’t sell for them LOL). Also, sometimes higher end brands own smaller end brands (like Lancome and Loreal) and they will “share” similar products and formulas at both price ends. And if you just wait few months, some unique products will be eventually made by lower end brand. So, IMHO, you don’t have to spend a lot to get good results. But you do have try a lot before you can find something that actually works for you. There are almost too many choices out there!



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