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We women are true multi-taskers, and this is exactly why so many of us have a business on the side. It used to be that when opportunity knocked on the door, we were all over it. Now it usually comes in the form of an email, and if we find it interesting enough, we jump head first, sometimes missing the fine print, or even worse, calculating what this "side business" is going to do to our sanity.

I'm guilty of such behavior myself. Take Fabulously40 as an example. If I actually sat down and did the analyzation and research for what it would take to build a social network; The odds were stacked against me, the monetary requirement, the physical effort and a demographic that barely knew what a social network was five years ago! If I had taken the proper business approach I would still be contemplating over it, however, I did exactly the opposite and jumped headfirst.  

Almost five years later, when a friend of mine suggested that I should start reviewing products online, I hesitated, but only for a moment, then I jumped all over this "brilliant idea." Product reviews from two generational perspectives via video, and this is how loveorhatedebate.com was born. Did I stop to think that filming videos would be hard and time consuming? Keep in mind, I had no idea how to film, edit and publish videos. With that said, I took up the challenge on top of all of my other tasks.

       

So am I surprised now that I have too much on my plate? And the juggling of it all takes a toll on my body and sanity? Of course not. So why am I bitching about it?
I'm not, I'm actually trying to make a point, and in the hope that all of you will learn from my mistakes.

Being passionate about your business venture is fantastic. Being practical about it is mandatory. There are a few things you can do today to simplify your life, increase your productivity and stop the insanity. Above all, you need to work on your business and not in it.

Did you know that eighty percent of the small businesses fail in the first five years? Did you know that out of the twenty percent that do succeed, fail in the next five years? I don't want to be part of those statistics, and I'm sure you don't either.  So if you feel stuck in your business, and you think you need a jump-start, here are few tips that you might find interesting.

First and foremost, you need a strategy and a solid business plan. For the people that do have a business plan, when was the last time you revisited what you wrote when you first began your business? Business Plans need to evolve; they need to be updated, worked and reworked. A Business Plan needs to be your primary focus to remind you what you are aiming for.

Second of all what is your Organizational strategy? Do you even have one? Your company's vision, mission statement and competitive advantage. Short and long term objectives and a focus differentiating you from the competition.

You want your employees to share in your passion and goals, but do you have a Management Strategy?

Have you asked yourself what your business objectives are? How to achieve those objectives and the resources to make it happen?

Now let's not forget the most important factor called " The Marketing Strategy."

The most important P's that should be on your radar

Product Strategies
Pricing Strategies
Placement Strategies
Promotional strategies

Without a clear understanding how you are going to market your product or service and how much you are going to charge, your success is almost non-existent.

There are more pieces to this puzzle that can make your business a success, but for now, I beg you to go back and re-evaluate your business and remind yourself that your business is there to serve you and your needs, and not the other way around.

Your primary goal should be to figure out how you can make this business self sufficient with the employees that run it, while you, my dear friend is on a beach having a martini and enjoying your day.

Cheers to your success.

+14
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Member Comments

    • 0 votes vote up vote up

      Victorious wrote May 13, 2010
    • Yana...I am in that mess. My business is taking my health. I have done all that you advised and even before doing that I realize that it is not worth it. The type of business I do involves too much stress and that’s not good for my body. at this stage to put everything that I need to put in place to make it rewarding, takes too much of my strength. It is just time to pack up for me.heartheartheart



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    • 0 votes vote up vote up

      Kim777 wrote May 13, 2010
    • Thanks for sharing. Success isn’t built solely on a series of victories; there are some defeats and set-backs along the way that make the trip so worthwhile!



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    • 0 votes vote up vote up

      Veggie wrote May 13, 2010
    • heart



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    • 0 votes vote up vote up

      Hbrose wrote May 13, 2010
    • I agree, so many of us DO get stuck and need to figure out how to get unstuck.  And I agree having a solid business plan (and marketing plan) is critical, and yes truly evolving.  As I begin my journey of starting up my own company, this page will be among my reminders of advice to follow!

      Good stuff Yana, thanks so much! happy



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    • 0 votes vote up vote up

      Kris Warta wrote May 13, 2010
    • I have a business (failing) started it actually to help my son he hates and won’t work at it. I have now my granddaughter 2 a full time college schedule and no life without the confines of the latter 2. So the extra $$ non existent now don’t have time for the business. But alas will go back to work outside the home. That is my plan! estatic

      heart
      Kris and I would love time to pamper myself a little. I would LOVE LOVE to go on the cruise it sounds PERFECT!!!!! :))

      If anyone needs a great authentic bag I have a lot that are going to go to liquidation no time to list them ... sighs...

      I really usually do not complain just stressed over this incredibly HARD homework tongue out LOL



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    • 0 votes vote up vote up

      Mztracy wrote May 13, 2010
    • Well since becoming disabled and not being the multi-tasker I used to be, I miss it!  

      I loved working and feeling useful. I do have my jewelry and cafe press site, but those are just to keep me busy and off the streets! lol

      I do not go by the, let your man take care of you. I have and always been self-sufficient and now relying on him more, I hate it. I love that I have an amazing man that does take care of me now that I am disabled, but would so choose to be back doing the multi-tasking.  

      -------
      Thanks Yana for another gr8 blog!



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    • 0 votes vote up vote up

      Marie66 wrote May 13, 2010
    • estatic estatic estatic



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    • 0 votes vote up vote up

      Cristina Corral wrote May 13, 2010
    • I think all of us get stuck once in a while.  This is a great reminder that we need to ‘check’ ourselves and get ‘unstuck‘! happy



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    • 0 votes vote up vote up

      Kyah wrote May 13, 2010
    • I hear you, I went back to working full time and just fill a couple of orders when people order hand-painted totes; I haven’t overhauled my web site and it needs new stuff but working full time zaps your creative strength. Then after publishing my book last year, I don’t have the time to market it properly, so I haven’t sold any books since February. I’m working on the latest novel in between work, and have pondered a second job so I can afford a car. I need to find me a rich man who sets me up so I can relax during the day and work on my creative endeavors because it’s next to impossible to do it when all alone.



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    • 0 votes vote up vote up

      Marlene McCray wrote May 13, 2010
    • I agree! A business is filled with puzzles that will make a joker sigh! Therefore, choose wisely and follow your passion. For example, if selling frogs to first time pet owners sets your passion off than go right ahead do it instead of falling for something you know in your heart  your not passionate about. Now, will you get stuck, of course, but your motivation will double as you navigate through those sticky chanels and push forward!

      Marlene
      [Link Removed]


      Mmccray, Your links have been removed, please consider upgrading to premium membership.



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    • 0 votes vote up vote up

      Divafabulosa wrote May 13, 2010
    • Sometimes we really have to slow down a bit and just breathe. I worked for 3 years without much sleep and have started doing the right things to take care of my health.  

      Sleep deprivation and working too much can take a toll on your health and sanity:)



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    • 0 votes vote up vote up

      Sveta Rom wrote May 14, 2010
    • Great tips! Thanks for sharing.heart



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    • 0 votes vote up vote up

      Roxanne Ravenel wrote May 14, 2010
    • Hi Yana,

      Thank you for sharing this article. I definitely am the kind of person that often jumps in headfirst. I think creative people especially tend to have a dozen ideas and want to jump on them all. However, forcing yourself to be practical and realistic is essential to the success of any business.

      Thank you for sharing your experience with us!

      Roxanne
      GirlfriendsEnTourAge.com
      Inspiring women. Sensational destinations.



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    • 0 votes vote up vote up

      Anne Lyken-Garner wrote May 14, 2010
    • I really admire what you’ve done, Yana. I couldn’t do it. I plan too much and people like me need that bit of get up and go and a sense of adventure.
      You were and are brave to start and continue this venture. I wish you all the success. You deserve it.



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    • 0 votes vote up vote up

      Max0125 wrote May 14, 2010
    • Thanks Yana! Awesome advice as usual! I would love to work for myself. I am so tired of being micromanaged!



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    • 0 votes vote up vote up

      Cynthia Schmidt wrote May 14, 2010
    • Yana I think that you probably feel the same way I feel - “I’ve gome so far and put so much of myself into this, I can’t quit right now!” I believe every time I think of giving up that the order of a lifetime that will put me on the map is just around the corner. It’s worth holding on. You’ve put so much into this wonderful site.



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    • 0 votes vote up vote up

      Lisa Brown wrote May 15, 2010
    • Thanks so much for the info.  Yana, you have done such a great job with this site, I love it!!   Thank you so much!!



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    • 0 votes vote up vote up

      Denise Critcher wrote May 15, 2010
    • Thank you for the information Yana, when I was thinking about starting my own business I just wanted to jump in head first.  Now with this article you wrote made me think oh I guess I have to do A, B, C and D before I go out in this world to create.  

      Thanks for the advice you truly are a life saver.estatic



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    • 0 votes vote up vote up

      Miamor wrote May 15, 2010
    • This is just what we all need Yana. I most certainly will use your guidance here in my quest for a business venture. Just love it. Blessings heart



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    • 0 votes vote up vote up

      Yana Berlin wrote May 15, 2010
    • Thank Ladies for all of your comments, looks like everyone agrees, we suffer from the same condition, of being to enthusiastic to jump right in and save the world estatic



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    • 0 votes vote up vote up

      Johanna Lynch wrote May 15, 2010
    • Yes,I’m stuck.It feels like my legs are stuck in the cement and I cant move. I am stuck living at my moms, I am stuck w a disability w/no disability income. I am a single parent. My husband destroyed my family financially, emotonally and physically. Now he joined the Army and is in Iraq as a hero. He pays very little childsupport. I went to school aft having six children the last two are his. I wanted to be a paralegal or go to work so bad because I made the choice to stay home w my children. My husband destroyed my credit and my only hope to become independant is to gat disability income. I am 45. I have a large family but I have no support or guidance. My teeth broke, somy self esteem has dropped. I want tostart dating but I have to be healthy to meet a health person. I do not want to be alone much longer. Even though I have a big family I have never been so lonely.. I don’t know where to begin. If anyone has any guidance or advice, let me know. I need help desperately.
      Johanna;-



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    • 0 votes vote up vote up

      Faye43 wrote May 16, 2010
    • Yana. You are so busy but I want to say the site is very well done, Faye estatic



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    • 0 votes vote up vote up

      Mz. Queen wrote May 20, 2010
    • I am not stuck, anywhere! Thanks be to God!



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    • 0 votes vote up vote up

      Jbrwn65 wrote May 20, 2010
    • Yana, I agree with the statement about having a clear business objective first - and reminding yourself of it every day. Sometimes the “stuff” of life gets in the way, but even if you can’t do anything at the moment, always keep your business in mind.



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