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Did You Know?

    * 50 to 70 year-old women are about to become the richest demographic in U.S. history.

    * Boomers outspend other generations by an estimated $400 billion each year on consumer goods and services.

    * Women between 45 and 64 are the most likely age group to shop online for beauty products.

    * The 50+ market has $2.4 trillion in annual income, which accounts for 42% of all after-tax income.

    * There are now more people over 65 than there are teenagers.

    * Over the next 10 years the boomer generation's leading female edge will transform the American market in nearly every consumer product category.

    * 83.2% of US Boomers will use the Internet regularly in 2011, up from 75% in 2006.

    * There are 8 million Hispanic Boomers.

    * More than 70% of the US Boomers report buying music in the past year, making it the most important buying segment for CDs and an increasingly important market for digital downloads.

    * By 2010, adults 45 years old and older will outspend younger adults by $1 trillion annually.

    * Boomers, on average, have the most discretionary income of any segment of the US population.

Source:  [Link Removed]


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Member Comments

    • 0 votes vote up vote up

      Clemsonsher wrote May 17, 2008
    • Very informative Bev.  The fact that women outnumber men and the fact that more women in this age group are professional career women will surely show up in demographics  

      Referencing your bio, God is my inspiration too.



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