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It's your time now. Time to grow. Time to get everything you've ever wanted from your business.
But, you first need to identify what's holding you back. And, get past it!
Here are 5 possible barriers to your business growth:
1. Lack of Strategy or The Wrong Strategy
It's vital that you have the right growth strategy in place. That strategy includes your overriding plans, goals, sales targets, and long-term objectives.
Example: If you're building a business to sell, you may have an entirely different strategy for growth than a business owner who's planning to build for the long term and pass the company along to his heirs.
2. Lack of Action
Far too many entrepreneurs are, "Getting ready to get ready!" They never do anything. Never get off the launching pad.
Many different reasons keep business owners from taking action. They can include: Fear, lack of knowledge, perfectionism, and other "barriers."
The end result is the same. The entrepreneur fails to get started, and therefore never reaches her goals.
Take action today. Do something. Move forward at least one step.
3. Lack of Scalability
If you build a business without scalable systems in place, you'll ultimately hit a wall. Growth will stagnate. Sales will stall.
You'll wonder why you can't get any larger. Why your sales don't continue to grow.
You need to create a business model that includes the proper systems in place that can grow with you. That way you can be just as effective at $1 Million in sales as you were at $100K. And, at $10 million as you were at $1 million.
4. Lack of a clearly defined market
Ask 100 entrepreneurs who their product is for and count how many times you get, "Everybody needs what I sell!" It's sad but true.
Fact is, you can't market to "everyone." And shouldn't for that matter.
It's more than money. It's the fact that your marketing message can't possibly hit the hot buttons, wants, needs, desires or motives of EVERYONE.
5. Lack of follow-through
OK, I'll admit it. My entrepreneurial mind jumps from one topic to another faster than bees between flowers.
Yours probably does too. We have to deal with that.
That means finding the discipline to "stick to it" and follow through on your goals, objectives, plans, strategies and tactics. In other words, "get it done!"

Lisa Simpkins
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