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Did you know that the United States now spends $150 billion a year to treat obesity-related conditions? White House Budget Director Peter Orszag stated that the costs are projected to almost double over the next decade and will account for a fifth of overall healthcare spending.  

150 BILLION a YEAR and slated to DOUBLE. Sobering thought, as we are talking about 20% of healthcare spending on a PREVENTABLE CONDITION.    

Michelle Obama had these words to say at the White House Summit on Children's Health, "...over the past three decades, childhood obesity rates in America have tripled.  That is a fact.  Nearly one third of children in America now are overweight or obese.  That's a reality."  

There are a myriad of factors contributing to the problem. High on the list is an aggressive food industry that targets children with addictive, over-flavored foods.

I can't say it any better than Dr. David Macallan, Clinical Director for the Trump Network. He says, "The human body is engineered to desire what it needs in food: sensors for sugars, fats, salt, and many other compounds drive the desire to consume those foods in order to grow and thrive. But in nature, these compounds come in moderate doses, bundled with other nutrients, fiber, gums, and substances that moderate flavor and slow digestion and absorption.

Not so with junk foods. Sugary and fatty snacks exploit those built-in sensors and distort taste by concentrating sugar, processed flour and chemically altered fat - often rendering real food bland by comparison."

Couple that with working harried parents with little time for cooking or an argument, and we have a recipe for multi-billion dollar health disaster.  Food has become entertainment and reward for our children, rather than a source of energy and nutrition.  While the ultimate solution is fresh foods as close to nature as possible, both parents and children alike view the unhealthy food all around us as something we are entitled to, part of the "good life". Pardon my forthrightness, that is so screwed up.

Thankfully, necessity is the mother of invention. Manufacturers who hold themselves to a higher standard are responding to the need. The Trump Network recently released a line of children's performance snacks that are good for kids. This line bridges the gap between junk food and natural whole food. It's convenient, fun, AND nutritious with complex carbs, high protein content, macro and micro nutrients. Kids love them — recently I gave some samples to a friend with a 7 year old very picky eater. He loved the chocolate omega milk drink and the sour cream and onion crunchy snacks.  He now reaches for Snazzle Snaxxs instead of junk food snacks.

It's a huge problem that's going to require effort from everyone to solve. But as Michelle Obama said yesterday, unless we act now, things are only going to get worse.  That is a fact.

For more information on the Children’s Performance Snack Line (Snaazle Snaxxs) visit

Member Comments

    • 0 votes vote up vote up

      Coralee Flug wrote May 19, 2010
    • Soda, sugar snack and over all junk food is just not part of my families daily diet. As a mom I started when my kids started eating about appreciating food. Oh yes they complain when they ask for sugar cereal but they know if it is 8g of sugar or less it is good to go.  

      I personally just dont buy the snacks - teaching our kids good eating habits will live with them for ever. Making good choices, teaching them to cook and involving them in the process has been a huge hit with my kids health.

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    • 0 votes vote up vote up

      Cynthia Schmidt wrote May 19, 2010
    • Starting kids off early with healthy snacks like fruit, vegetables, lean protein, complex carbs will set the tone for how they see food as they grow up. If it’s processed, if it has a long list of ingredients, if it’s not “real” food I say keep it out of the house.

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