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The skin care products and services industry is a huge marketing machine. Responsible for billions of dollars in sales each year, new cosmetics are continuously launched and introduced to the public. While many of these products contain effective ingredients that can help your skin, other less effective ones are also introduced and marketed aggressively to win your spending dollars.  

The phrase “dermatologist skin care” is often used to encourage people to purchase these products. While many cosmetics do enjoy the support of the dermatology community, others do not (despite marketing campaigns that imply otherwise). Let's see what the term “dermatologist skin care” means and why the phrase shouldn't influence your buying decisions.

Marketing And Skin Care Products

Over the past several decades, skin care product manufacturers have become adept at developing effective marketing and advertising campaigns. This isn’t necessarily bad. Some of the marketing is useful in describing the benefits of using a product. That being said, much of the advertising that is created to promote cosmetics is misleading. Sometimes, the potential drawbacks of using certain products are suppressed. Or, unsupported claims of a product’s effectiveness are implied (yet unproven) in the marketing. The cosmetics industry is competitive and to meet that challenge, the marketing style of many cosmetics manufacturers has become more aggressive.

What's In A Phrase?

“Dermatologist skin care” is a term that often used by manufacturers and marketers to promote skin care solutions. The goal of this advertising strategy is twofold. First, it attempts to project a level of authenticity for a product. Second, it implies that the dermatology community approves and recommends the product. Often, neither is true. And since the FDA doesn’t regulate the use of this phrase, it can mean anything.  

While not all advertising is bad, marketing that misleads the public can be harmful. Not only can it influence people to purchase products they don’t need, but it can prevent them from using skin care products that can deliver benefits. That is, by being misled, people may neglect to use the products they actually need.

Finding Reliable Information

Using skin care products that contain effective ingredients can improve the long-term health and look of your skin. Ingredients including antioxidants, effective [Link Removed] and moisturizers are an important part of most skin care regimens. Become familiar with ingredients that work, buy products from reputable manufacturers and do your own research. When you see cosmetics that are marketed as "dermatologist skin care" solutions, look deeper for evidence of their efficacy. You may find them lacking.

Sharmani Pillay is a Registered Pharmacist who specializes in anti aging skin care. She owns and operates an online skin care store at [Link Removed] 


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