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Los Angeles, CA - January 7, 2008 - Today Moving & Learning and Jackstreet Media Ventures announced the launch of BAM: [Link Removed]a program aimed at shattering parenting myths and bringing parents the best, integrated, scientifically supported advice on the development of a child's mind and body. The program aims to address the severe imbalance in parenting practices caused by the

"commercialization of parenting"

and the emphasis on intellectual development that excludes the critical role of the mind/ body connection in early childhood. Created by leading early childhood experts, the program challenges the popular genre of parenting notions that has given rise to commercial products like Baby Einstein, Brainy Baby and lapware, all of which claim to accelerate a child's mental development in the face of science that suggests otherwise. Each week the program tackles a salient parenting issue, comparing the conventional wisdom to the latest scientific insights on the subject. Initial topics include: "Should You Try to Boost Your Child's Brain Power?," "Is your Child Advanced or Slow?," and "Giving Your Child the Very Best Head Start."

baby playing

“There is a huge disconnect between the known science of early childhood development and many of today’s popular ideas about parenting,” said Rae Pica, an early childhood educational consultant, best-selling author and host of BAM: Body, Mind and Child. “Commercial companies have profited for years selling false and misleading information about early childhood development to parents eager to give their child a head start. Though regulatory actions have forced these firms to retreat somewhat, many of the false parenting notions they’ve promoted are still widely believed. BAM is aimed at countering this misinformation, which has now unfortunately become conventional parenting wisdom,” said Pica.    

BAM’s programming is developed in collaboration with an advisory board of leading early childhood experts, including pediatricians, researchers, educators, psychologists, neurophysiologists, occupational therapists, and professors, all of whom are on top of the latest scientific findings and peer-reviewed research. Each segment of BAM gives parents easy, quick and reliable access to the foremost experts on parenting subjects.

The program is available on line, on demand, 24/7, is currently featured on [Link Removed] and may be streamed via computer or downloaded to an mp3 player. A new segment is added every week, and visitors to the site may subscribe to the program to gain full access to the complete archive of shows. BAM is syndicated through The Affiliate Nanocasting Network and available on related industry web sites.


Rae, Your links have been removed, please consider upgrading to premium membership.



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