Competition’s fierce these days and firms of all sizes are closing their doors at an alarming rate. What are those who survive looking to keep? Only what proves of great value to the company.

Employees, not products or services, are a firm’s most important asset. People give voice, presence and potential to the inanimate and intangible. It’s a company’s people and their values which drive the business.  

No doubt you all value your clients’ business, time and opinions of you. Now more than ever, a company’s representatives must reflect that in the way they present themselves to others—with respect for all involved and with attention to detail.  

Business owners, insist that your employees represent your firm with the most resounding of silent messages: a polished, professional image that speaks volumes for the men and women behind the details.  

Others, take it upon yourselves to lead the way. Your bosses and clients will take note. You’ll be seen as valuable assets to companies who remain in the game.