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"Fashions fade, style is eternal."
This timeless fashion quote confi rms
the philosophy that has been the
driving force behind KARELIA's
product development.
Backed by their traditional standard of high
quality that has earned them respect and
prominence as a brand innovator in the
highly competitive global tobacco industry,
KARELIA has developed some of the most
modern and luxuriously stylish brands.
KARELIA also recognizes the importance of
a highly dynamic channel that sets trends
rather than follows them while giving brands
an excellent opportunity to rise to a new
level of performance, and has concentrated
on growing its presence in the duty free and
travel retail industry.


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