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By Connie Bennett

That's right, in a fascinating study, most of the critters studied - a whopping 94 percent - wanted sugar or saccharin, NOT cocaine.

Today, while doing some research for my next book, BeyondSugar Shock, I was reminded of this fascinating study from Dr. Serge Ahmed, a scientist with the University of Bordeaux in France.

Last year, I had the pleasure of meeting Serge while on a ferry en route to a Food Addiction conference on IslandWood, Bainbridge Island to give Jack LaLanne a Lifetime Achievement Award.

Incidentally, LaLanne, who turns 96 on Sept. 26, has been sugar-free for more than EIGHT decades.

Back to the glorious commuter boat ride with Dr. Serge Ahmed.

Just imagine: There I am, grateful to have the good fortune to hang out with one of the most fascinating scientists, who is studying my top area of interest, sugar addiction!

In fact, I've been so intrigued by the topic that Chapter 9, "Proof Pours In: New Studies Show That You Can Become Dependent on Sweets," was the first one I wrote for my book Sugar Shock.

So there Serge and I are on the ferry. After practicing my rusty French on him, I asked Serge (in English this time so I wouldn't miss anything) about his sugar addiction research.

Now, just imagine Serge speaking with his adorable French accent.

He told me, "Connie, I was so surprised. We discovered that sugar may be as addictive as cocaine."

You had to see Serge's face to get a sense of this monumental discovery.

His eyebrows lifted.

His eyes grew big.

His face registered shock.

He moved his hands about dramatically.

The next day, at the conference, Serge laid out his findings in more detail to the attendees of this event, called "Food

Addiction: The Obesity Epidemic Connection."

The title of Serge's presentation told it all. It posed the question, "Is Sugar as Addictive as Cocaine?"

Ultimately, Serge and his research team discovered that intense sweetness "is much more rewarding and probably more addictive than intravenous cocaine."

Or, to put it another way, the French scientists' findings "clearly demonstrate that intense sweetness can surpass cocaine reward, even in drug-sensitized and drug-addicted individuals."

In the booklet presented to Food Addiction conference attendees, Serge concludes: "When society finally discovers that refined sugar is just another white powder, along with pure cocaine, it will change its mind and attitude toward refined food addiction."

At the same conference, I also had the pleasure of meeting renowned addiction researcher Dr. Bartley Hoebel of Princeton University's Neuroscience Institute. What a treat!

As I discussed in my book Sugar Shock, Dr. Hoebel - who has been studying sugar addiction for 10 years - found that sugar can act on the brain in ways similar to drugs of abuse.

Dr. Hoebel's rats even went into withdrawal symptoms within a half hour of being administered the opiate blocker naloxone.

Their "teeth started chattering," Dr. Hoebel told me.

"They waved their heads back and forth. Their forepaws quivered. They acted anxious in a maze test. These are all signs of sugar withdrawal. They weren't as pronounced as what we see with morphine, but it was withdrawal."

What happened? Well, Dr. Hoebel things that "sugar triggered production of the brain's natural opiates or morphinelike compounds.

Wait a minute!

But the rats didn't have drugs. They just had sugar!

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Cynthia Rowland - Facial Fitness Expert
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Cynthiarowland, Your links have been removed, please consider upgrading to premium membership.

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Member Comments

    • 0 votes vote up vote up

      Yana Berlin wrote Sep 8, 2010
    • Sugar is my addiction. I used to be a smoker, almost 2 packs a day, but when I decided to quit it was hard for the first few days, but then I was ok.  

      I’ve been trying to quit sugar for a decade, no suck luck.



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    • 0 votes vote up vote up

      Mary Clark wrote Sep 8, 2010
    • SUGAR IS THE ENEMY.  After I have my weight loss surgery...SUGAR could literally KILL ME....so...soon I will be giving it up too!!happy



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    • 0 votes vote up vote up

      Denise Richardson wrote Sep 8, 2010
    • Yeah another sugar addict here!tongue out I wish I could shake this sugar thingy but it is just that hard man now where is my sugar bowl...... see I told you I need help lol.happy



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    • +2 votes vote up vote up

      Max0125 wrote Sep 8, 2010
    • Interesting research! I am reading “Beat Sugar Addiction Now” by Jacob Teielbaum. It is a great book.

      I recently read about the politics of food companies. Allegedly, the food companies add sugar to their foods to make them more addicting. What I find interesting in my cravings is the more I cook for myself, ie eating foods that do not have a bar code along with incorporating some fruits into my diet, I do not crave sugar.



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    • 0 votes vote up vote up

      Mary Clark wrote Sep 8, 2010
    • Yep....I believe that food companies do that!  And you‘re right...the more we eat fruits and vegetables...the better off we are!!



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    • 0 votes vote up vote up

      Conniebennett wrote Sep 10, 2010
    • Yana, Mary Clark and Denise, I feel your pain. I used to be a big sugar addict myself. That’s why I’m now dedicated to helping people break free of their sugar habit so that they can peel off pounds, get more energy, boost libido and muc more.  

      It would be my honor and pleasure to help you with your sugar addiction.  

      Also, I invite you to read the full post of this item—what you‘re reading was a letter I wrote to my fans, and it continues on to explain why I discussed the rats and sugar. I brought it up to bring you hope and to offer help to people.  

      See my original item here: [Link Removed]

      Anyhow, I invite you to learn about my Break Free of Your Sugar Addiction in 6 Weeks Program at [Link Removed]  

      I also invite you to check out my book Sugar Shock at [Link Removed]

      Bear in mind there is hope! You can break free!


      Conniebennett, Your links have been removed, please consider upgrading to premium membership.



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