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In today’s job market you need an edge over your competition that is more than just a great resume. You literally want to be “picked” like a product from a shelf . So take hints from product branding and apply them to yourself.  The easiest way to do this is to brand yourself with color.

From your resume through to your interview outfit, PICK A COLOR that defines and flatters you and use it as part of your brand. The idea is to use a power color, for example red. However your brand color should be appropriate for your industry. For example you would use a more subtle red or burgundy when applying for a job with a law firm and a strong red when seeking a job at an ad agency.

PICK A SYMBOL in your color that you can use on your correspondence. A red dot, a red square, etc next to your contact details is sufficient. You don’t need to hire a branding firm, any geometric recognizable symbol will do. The simpler the better. All follow up or confirming e-mails prior to your actual interview should carry through with this symbol or brand. Use it as part of your signature.

When you arrive at the interview, MAKE THIS COLOR PART OF YOUR INTERVIEW OUTFIT. If you think a red power suit is appropriate then wear it. Or it can be a [Link Removed] career bag, red glasses, red scarf, red shoes, etc. But remember that research with the company HR on appropriate dress or visiting the company sub rosa before your interview, will both stand you in good stead. Even with red you can be conservative.

Follow through with RED BUSINESS CARDS. If red is your brand color, then your business cards need to show that. If you are seeking a position with an ad agency, maybe your entire card can be red. If it’s the law firm job you are after, possibly just your name would be red and you would choose a dark red.

A personal color will brand you if you USE THE COLOR CONSISTENTLY. Make sure that you wear the color at all subsquent interviews with the prospective employer and if you get the job continue using the color with your clothing an accessories.

"We Dress You in Business Class"


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