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Please tell me that “green” isn’t a fad.  

I don’t know about you, but for the past year I have been on green overload. Prior to that, I didn’t put much stock in it until I went to make more changes towards my early retirement.  Everywhere I looked, read, and heard, their has been individual and business awarness alike.  

Here are the results of a recent corporate responsibility survey conducted by Business for Social Responsibility and Cone LLC and found them troubling.  

According to the survey, in the face of the current economic conditions, 31% of respondents see their corporate and social responsibility budgets decreasing; another 26% say it’s too early to determine the impact of the economic crisis on their corporate responsibility plans.  

Smart Business for Everyone
We need to change our way of thinking about environmental responsibility. At Qwest, I have begun to make my department more green, which ties into the bottom line; reducing costs and increasing efficiency while preserving the environment.  

Just know that being green is not a corporate function housed in a separate unit devoted to social responsibility; green solutions and sustainable strategies are smart business—for everyone. Our greenness reduces costs and boosts efficiency. The more we reduce costs, the more productive a business can become and the better we can weather the maladies of the global business market.  

There are many companies that have begun sustainability practices.  

The green consciouness is growing and will continue to do so.  Be aware, learn and read what you can and be greener.  I don’t think it is going anywhere.  It is simply going to grow in depth.

What do you think?



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