The hospitality business has not always been so welcoming to the fairer sex, especially when it comes to women traveling alone.  Businesswomen represent a unique population of hotel guests who are willing to pay more if that's what it takes to get better amenities and care.

Women who travel alone are not only interested in finding safe accommodations, but also want a hotel room to fee less like a temporary room with a bed and more like a overnight spa trip.  

Many hotels are wising up to women's needs and are starting to make arrangements for lady travelers ranging from providing women-only floors and rooms outfitted to consider women's needs, or even going so far as to overhaul the look and atmosphere of the whole hotel.

For the busy businesswoman, time spent not working is personal time, which does not include spending multiple hors at the bar sipping scotch and enjoying an Old-Boy club atmosphere.  The vast majority of traveling businesswomen like to work out in their free time, which can pose a problem when the hotel fitness room is mainly outfitted with weights (for men) and maybe two treadmills that constitute the cardio fitness section.    

Now, many of the rooms on the women-only floors of hotels come with yoga mats for exercise, cushy robes for comfort and relaxation time and a variety of cosmetic products—some hotels even go so far as to provide cushioned satin-covered hangers for clothes.
While these special accommodations are welcome and keep the ladies coming back, the next step is to adopt a rewards program for frequent guests.  To reiterate, women are much more likely to pay big bucks to get the extra room, gym and service perks, it makes sense that they would like the hotel to show appreciation for their loyalty by implementing a rewards program for their frequent business.  

When rooms run half-a-grand per night, regular visitors feel they deserve some recognition and a thank-you in the form of discounts on room rates, room service or complimentary dry cleaning—whatever the hotel thinks is a worthy gift of gratitude.  Many women feel their regular visits constitute a business deal in which both parties make the other's efforts worthwhile and some women have even opted to take their business elsewhere in order to get such deals.

No matter the manner of "deal" you can secure with a nice hotel, finding one that provides women-friendly services means you can rest assured you'll be taken care of like you really want. For me personally, it’s all about the bedding and the truffles.