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Making The Most Out of Your Online Presence
Part I: Creating a Profile

Your Pinklinx profile should be more than just a duplicate of your resume. Rule #1:  Complete Your Profile 100%. You have the room to elaborate, and this is your chance to network with individuals who were almost impossible to reach before. Also, make sure your profile shows your progress, advancement and ambition.  

All the effort spent on creating a great profile is worth it and the tips below will help you write a profile that gets noticed.

1. Photo:

Adding photos to your profile on Pinklinx will enrich your online experience. Let others see your best side by uploading a professional photo to your profile.

2. Video resume:

A video resume is a way for a user to showcase their abilities beyond the capabilities of a traditional paper resume. For job seekers, the video resume allows prospective employers to see, hear and get a feel for how the applicant presents themselves.

3. Specialties:

Highlight the specific skills you have in keyword format, like this: Marketing, advertising, media buying, research, etc.

4. Summary:  

This is your pitch. It's important to add substance to this section because it's one of the first paragraphs of text users will see. Don't just summarize your past experience; talk about your goals, what type of work you're passionate about, and what your biggest accomplishments have been.  

5. Experience:

Don't just list the companies you've worked for here. For each job you've had briefly describe what the company does and what you did there. This includes the job you currently hold. The content here should be similar to what you would write on your resume, except you can elaborate more.

6. Education:

List your relevant coursework in this section if it's relevant to the types of jobs/opportunities you're looking for. For example, if you're applying for a graphic design job, you might want to list the advanced-level graphic design courses you completed. In the activities and societies, only list the ones where you had a leadership role.  

7. Additional information:

List interests, hobbies and add a personal message. This makes you "real". People like to see that they‘re dealing with a real person and help them to connect with you on a more personal level.  

8. Honors and awards:
The purpose of this section is to summarize your achievements and contributions; this can include successes on the job or in personal life, awards, prizes, and honors.

9. List websites:
Don't leave the section of websites blank if you can help it. Even if you don't have a personal website, list the URLs of the company you work for so people can instantly get a better grasp on your experience.

10. Contact settings:  

Customize why and how you want to be reached.


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