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I have a dilemma. I’m thinking of changing my packaging and I’d like to hear what others think.

I currently use this:

Or this:

Both of these boxes, the brown and the gold, are very sturdy, attractive, have an elegance to them. They come in sizes fitting 6 pieces, 12 pieces or 24 pieces.

I’m thinking of going to this:

This box also comes in sizes fitting 6 pieces, 12 pieces and 24 pieces. It’s recyclable, comes in a lot of colors, is light weight and can be easily customized with a heat stamp of a logo or name of my company. It’s less expensive to have shipped to me from the manufacturer and also for me to ship to the customer.

The reason for this mulling over is this: my costs have gone up. I used to be able to pack my chocolates in a flat rate box with gel packs and packing materials and all of my costs were covered. Now the postage has gone up and I am absorbing the cost of my shipping materials and a little bit of the postage. Postage will go up again in the Spring, I hear.

I could either go with a lighter and less expensive box, customize it for a better look or I can stay with the current boxes and raise my prices to reflect my increases.

Other possibility is to join the Hawaii Food Manufacturers Association and get a 40% discount on FedEx shipments. I haven’t researched the comparison of cost on this option as opposed to using Priority Mail with the USPS.

I’m not willing to shop for lesser expensive ingredients. My chocolates will still be high end. I build my foundation on this nearly seven years ago. My concern is the new packaging will make them look less high end.

I’d appreciate your thoughts.
Thanks!



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Member Comments

    • 0 votes vote up vote up

      Mary Clark wrote Mar 22, 2009
    • Personally I think the new box is perfectly fine.  If it saves you money...go for it girl.  Remember...the treasure is inside....not the outside!  But I do know it’s important to package them in a beautiful package..but your new box looks just as nice.  

      Save yourself some money...estatic



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    • 0 votes vote up vote up

      Tamra wrote Mar 22, 2009
    • My two cents worth—

      I like the new box.  It was instantly my fav even before I read which was which.  I think it had to do with the my eye seeing the ribbon as better proportioned with the rectangular box.



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    • 0 votes vote up vote up

      Coachmombabe wrote Mar 22, 2009
    • Cynthia, they all present very elegant and attractive. Would the new box protect the contents as well as the present ones?
      I think it would really be cool to have your company name and logo heatstamped on the box!



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    • 0 votes vote up vote up

      Karyn Olson wrote Mar 22, 2009
    • I like the second one...and the suggestion that coachmom made of having your company name and logo stamped on the box is an excellent idea...happy



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    • 0 votes vote up vote up

      UK Girl wrote Mar 22, 2009
    • I like the last box it’s in proportion with the ribbon - if you can logo it or do your name on the ribbon it would give it some branding and distinction ....

      I have learnt if you pick one colour and carry it through as a signature people will remember it and not just for the product but the standard.



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    • 0 votes vote up vote up

      Feathermaye wrote Mar 22, 2009
    • I’m greatly in favor of the third box, because you said it is recyclable. I’ve recently become caught up in recycling and upcycling efforts, so I support all commerce that supports those activities.

      I also like the reduction in cost to you and your customers, as it shows your efforts to accommodate rather than immediately push the extra expenses.



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    • 0 votes vote up vote up

      Inakika wrote Mar 22, 2009
    • Cynthia,
      I like the new box. I agree with the statements about the ribbon being more in proportion to the box.
      I think that with all the rising costs of everything nowadays, the fact that you can keep your prices pretty moderate with the new box is a plus.
      Also, the fact that you can offer an option of customizing it for your clients is a great idea and a plus for the customer.
      Besides, if you don’t tell them, your clients will never know that the third box is less expensive. I would never have known.



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    • 0 votes vote up vote up

      Anne E wrote Mar 22, 2009
    • If the lesser expensive box is still good and sturdy I’d go with it and not raise your prices.  If it doesn’t protect your chocolates as well, I’d go with the first box.  It looks beautiful.  The price of everything is going up, so your customers won’t be surprised if you have to raise the prices a bit.  Best of luck to you!  Do you have a website for ordering the chocolates?



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    • 0 votes vote up vote up

      Esther Bloom wrote Mar 22, 2009
    • Cynthia,
      The third box, the new one, is great and if you can save money then do it. Your chocolates could come wrapped in plastic wrap in a zip lock for all I care, the contents is what I am waiting for.....estaticestaticestaticestaticestatic

      XXOO,

      Esther



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    • 0 votes vote up vote up

      Leeann wrote Mar 22, 2009
    • I really like the second box , it looks very classy!  Are you going to do holiday boxes as well?



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    • 0 votes vote up vote up

      Daphne wrote Mar 22, 2009
    • I can only see the first box...the second and third are the “red X” for me.  Bummer...you know how i love to share my opinion!  LOL



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    • 0 votes vote up vote up

      Mary Clark wrote Mar 22, 2009
    • Now Daphne....your answer was the wrong answer...LOLestatic  (Just kidding)



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    • 0 votes vote up vote up

      Mztracy wrote Mar 22, 2009
    • i like the last one, but like foxehope said i’ll take em in a ziploc!!! lol



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    • 0 votes vote up vote up

      Daphne wrote Mar 22, 2009
    • Well, well...the second and third box appeared for me this time!  I like them all but if the third one is more economical, GO WITH IT.  It’s equally as attractive and let’s be honest...it’s the CHOCOLATE that’s getting the attention!



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    • 0 votes vote up vote up

      Mary Clark wrote Mar 22, 2009
    • That’s what I say...send it to me in a ziploc...estatic



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    • 0 votes vote up vote up

      Kbird wrote Mar 22, 2009
    • I like the third box - reminds me of treats I have received before!!! Save your money - they all look nice!!



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    • 0 votes vote up vote up

      Jacquie6363 wrote Mar 22, 2009
    • I like the last one, recyclable and seems to be more economical for you.  I have not had the pleasure yet of sampling your chocolates but from what I heard, you can wrap it in reynolds wrap, stamp it and send it my way.



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    • 0 votes vote up vote up

      Yana Berlin wrote Mar 22, 2009
    • With the way your chocolates taste I don’t think anyone cares how they are packaged.

      The third box looks perfectly fine.

      Go for it.

      you can also customize the colors for Valentines, and St.Patrick’s day, etc. if the color scheme allows



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    • 0 votes vote up vote up

      Michelle Bodycombe wrote Mar 22, 2009
    • to me...the third box presents best.  And it seems to have everything else going for it...so you should go for it too.



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    • 0 votes vote up vote up

      Felicia Wynne wrote Mar 22, 2009
    • I’m big on presentation, and love beautifully packaged gifts.  That being said, I love the first, but if you have to make some changes for the good of the business, the third is the way to go.  They are all lovely, I’m just partial to stripes (I think).  Good Luck.



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    • 0 votes vote up vote up

      Almostfive0 wrote Mar 22, 2009
    • Cynthia, I like the other boxes but I like the last box the most because  as you said:
      "This box also comes in sizes fitting 6 pieces, 12 pieces and 24 pieces. It's recyclable, comes in a lot of colors, is light weight and can be easily customized with a heat stamp of a logo or name of my company. It's less expensive to have shipped to me from the manufacturer and also for me to ship to the customer."
      That appeals to me and I’m sure it will appeal to a lot of other people.
      As long as you have a nice logo and more importantly the product is fabulous, that’s what’s going to sell.
      You have to go with what is good for you but also
      the cost is right and it fits in to what’s current...good for the environment and it’s economical.
      I think you have a winner.



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    • 0 votes vote up vote up

      Billabongcc wrote Mar 22, 2009
    • I do like the third box. I also believe you should find ways to save money on the packaging so your customers don’t need to pay more for your product. I’m sure they would appreciate it. I would.

      Carol Carini
      Billabong Studios



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    • 0 votes vote up vote up

      Btcsweets wrote Mar 23, 2009
    • I’ve gone through the packaging dilemma too and I have to say that the choices are not simple ones.   I have found a US manufacturer of boxes (US-made is a priority for me), made of recycled materials, that are of nice quality and then I package my products with a gold ribbon and my company logo as a gold sticker.  I included it as an image below for you to see.    I imagine you have the added challenge of needing to moisture seal your product in some way.      Heat stamping my logo is in my future plans...but the balance is always cost and quality.    Like you, I’m not willing to compromise on the quality of the contents (in my case sleepwear).   I like the third box and I think if you add your logo in some fashion then it will give it that added appeal.   I’m absolutely willing to share names of my wonderful suppliers with you if that would be of any help.    Feel free to contact me through my site:   [Link Removed] or the contact number on my site.   I wish you all the best with your business!


      Btcsweets, Your links have been removed, please consider upgrading to premium membership.



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    • 0 votes vote up vote up

      Kmarie wrote Mar 27, 2009
    • I love the thrid box and the first one... either way is fine



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    • 0 votes vote up vote up

      Oceangirl40 wrote Apr 2, 2009
    • I like the 3rd one the best, I think what does it is the big ribbon on it. I think if the new box is sturdy enough for your products and doesn’t look cheap go for it.  I think now a days we are all looking for ways of saving.  I also like the fact that your not only thinking of yourself but your customers.



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    • 0 votes vote up vote up

      Lisa Middlesworth wrote Apr 2, 2009
    • Cynthia, I really like the packaging that you sent mine in. It looks really elegant.
      You could send them in just plain ole tin foil and they would still be delicious.



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    • 0 votes vote up vote up

      Clyn wrote Apr 2, 2009
    • I think the second one (The one you like) does look classy enough to portray high end, quality chocolates.



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    • 0 votes vote up vote up

      Jenz ~ wrote Apr 2, 2009
    • #3! happy



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    • 0 votes vote up vote up

      Faye43 wrote Sep 2, 2009
    • I do not know the name of your company. I made you a picture because you are such an inspiration to me. I used the name Chocolatier. I wish I could see the pictures of your packages but they are no longer up there.



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