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Steve Scott was not a believer in nutritional supplementation until he met Dr. Robert Keller.  Dr. Keller and his discovery of the formulation now known as Max GXL changed Steve’s life.  He walked away from the tremendously successful company he founded 32 years ago to devote his time to fulfill Dr. Keller’s mission.  To affect dramatic change in the health and well being of millions.

Steve, Fred and Greg have aligned the best talent to ensure the world knows about this amazing discovery.  Read about the founders of Max and begin to realize why Max is a unique company with unique products and unique leadership.

Steve is well known in the infomercial marketplace as a primary mover
of some of the most successful products ever sold on television. Steve
co-founded American Telecast and is personally responsible for over $2.5 billion in revenue. Most recently, Steve is known as the creator of the Total Gym television campaign featuring Chuck Norris and Christie Brinkley, which has resulted in over $1 billion in sales. Steve was named one of the 25 most influential people by Direct Response Television, the industry trade journal. The author of six international best sellers on the subject of personal achievement, Steve brings to Max the ability to create successful national and international marketing campaigns.  

Fred Ninow

Fred focuses his efforts on Max’s corporate strategic planning to achieve both short and long-term objectives for the company. He has more than 15 years of senior-level management and entrepreneurial experience, as well as 10 years of sales and marketing experience. Fred has guided multiple large organizations through opportunities and acquisitions, and was a founder and/or corporate executive with Affiliate Internet Inc., IPINET, Sierra Medical, Sorex/Enpak Medial, R West Manufacturing and Franklin Covey.

Gregory Fullerton  

Greg is one of the most sought after public speakers in the nation and around the world. For over 20 years he has used his unique brand of humor and training to impact the lives of tens of thousands of people. Greg has helped most of the Fortune 500 companies improve productivity and management skills. Greg has shared the stage with many of today’s leaders: Bill Gates, Steve Jobs, George Lucas, Senator Bob Bennett, and Dr. Ken Blanchard. One of the founders of Franklin Quest (now Franklin Covey), he was their most requested presenter. He was instrumental in recruiting many of Franklin’s largest clients and helping them realize their phenomenal growth.

Dana Cappelletti
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