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Leading online retailer of plus size swim wear, cover-ups, lingerie and active wear, [Link Removed] founder, Susan K Barone, reports that despite an uncertain market, plus size buyers continue to spend for fashion forward designs in sizes 16W-26W.

The new collection of dresses, Always For Me Sport, is designed to complement AlwaysForMe's existing line of plus size cover-ups. The dress collection will offer more design details, dress fabrics and a variety of lengths. "In today's economy, reports Barone, plus size buyers want fashions that are versatile, multifunctional and travel well." "The Always For Me - Sport collection offers plus size dresses that move easily from sun to sunset and that can be worn over a bathing suit or by themselves as a stand alone dress look.

The Always For Me Sport plus size dress collection mirrors 2009's trends in color, necklines,

 Grecian accents and longer lengths.  

*Read below for the full press release:*  

AlwaysForMe.com Launches New Dress Collection  

Leading Online Retailer of Plus Size Fashions, [Link Removed]Launches New Dress Collection  

Hauppauge, NY – Leading online retailer of plus size swim wear, cover-ups, lingerie and active wear, [Link Removed] founder, Susan K. Barone, reports that despite an uncertain market, plus size buyers continue to spend for fashion forward designs in sizes 16W-26W.  

The new line of sun dresses, Always For Me Sport, is designed to complement AlwaysForMe's existing line of plus size cover-ups. The dress collection will offer more design details, dress fabrics and a variety of lengths. "In today's economy, reports Barone, plus size buyers wants fashions that are versatile, multifunctional and travel well." "The Always For Me Sport collection offers plus size dresses that move easily from sun to sunset and that can be worn over a bathing suit - or by themselves as a stand alone dress look."  

The Always For Me Sport plus size sun dress collection mirrors 2009's trends in color, necklines, Grecian accents, eye-catching details, and longer lengths:  

LONGER LENGTHS  - Style#802 offers a floor length dress with rhinestones running down the front.  

DETAILS  - Style#9041 makes use of today's hottest animal print: peacock, and really makes it strut with sequins throughout. Style #2810 offers gold seed beads at its neckline and shot through the bodice.  

GRECIAN INFLUENCE - Style #2809 offers intricate embroidered detail at waist and shoulder.  

NECKLINES – Style #6073 sports a black and white braided scoop neck that transform into a colorful strap detail in the back. offers a "waterfall" bandeau neckline, with fabric that cascades down the center of the dress.  

COLOR - Style #801 combines 2009's color trend with longer length in a ruched bandeau in sunny yellow with playful rosettes "blooming" down the front.

The new plus size dress collection from Always For Me Sportis available now; in time for holiday travel, or as a versatile gift suggestion. Moving seamlessly from cabana to cocktails, beach to shipboard buffet, this collection and makes the perfect addition to any plus size wardrobe.  

[Link Removed] is a leading online retailer of plus size swimwear, active wear and lingerie. Founded in 2000 by Susan Barone, a successful apparel industry executive, AlwaysForMe.com serves the needs of an estimated 65 million women who wear a size 14 and larger. For more information on Always For Me, Inc. please visit our website at , or call toll-free, 1-888-287-8941.

*About [Link Removed] 

AlwaysForMe.com is the leader in fashionable plus size swimwear. Based on customer feedback and extensive research, AlwaysForMe.com designs THEIR OWN brands of plus size swimsuits. Our Always For Me collections have swimsuits for all of your swimwear needs. We have three designer labels. Our first label is Always For Me Chic. This collection caters to the junior plus size customer, as well as, those curvy women that want a more fashion forward look. Our next label is Always For Me Sport. This collection caters to the active plus size woman who wants a garment that can be worn for swimming, sports or working out. Our third label is Always For Me In Control. This collection caters to those plus size women that want a younger looking bathing suit, that has full control and support.


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