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Was walking through the West Edmonton Mall a few weeks back with my 11 year old daughter, her friend and my nephew. A display in a window case happened to catch my eye so I stopped for a closer look.  There were several pairs of itty, bitty, teeny weenie jean shorts. A smile crossed my face as I thought, 'Who on earth could possibly fit into these?" So I asked one of the young gals working the floor and her response was, "Those are for her." She was pointing to my daughter and I am sure the perplexed look on my face gave my very thoughts away. Needless to say I was utterly shocked and disgusted that a reputable store like Abercrombie and Fitch would make a line of clothing for little girls with such sexual undertones.  Literally these little shorts had barely enough fabric to cover the butt cheeks of my little girl and the thought that some old pervert would get his jollies looking at her as she innocently walked about horrified me. I let the young gal working the floor know my exact thoughts; even though she is not responsible for this line of thinking, she was still a representative of that store.  

My biggest issue with all of this is that is seems perfectly acceptable to society to paint our little girls with this sexual brush at such an early age.  It seems society is throwing out all the bait in hopes of having us believe we are nothing more than sexual objects for the pure enjoyment of the male species. Sadly we are buying it hook, line and sinker.  Everywhere you turn whether it is TV, internet, radio, religion and magazines; women of all ages are portrayed in a very sexual way. Listen to the music our teenagers are listening too, nothing but sex and some of it is downright rude. For example the lyrics...Do the Helen Keller and talk with those hips or the fact that women my age being labeled a "Cougar".   It is degrading and we should be standing up against this kind of propaganda.
Please for the sake of our daughters and granddaughters, stand up to this kind of oppression and make your thoughts known. I know I do.




Member Comments

    • 0 votes vote up vote up

      Anne E wrote May 28, 2010
    • I hate Abercrombie and Fitch for the reasons you’ve stated!



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    • 0 votes vote up vote up

      Mzd3 wrote May 28, 2010
    • I have never even stepped into that store, guess Im not missing a thing !



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    • 0 votes vote up vote up

      Lazylola wrote May 28, 2010
    • more than anything, shame on the parents that buy this stuff for their daughters, or allow their daughters to wear this.



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    • 0 votes vote up vote up

      Tuliplady wrote May 29, 2010
    • You can’t really blame the stores for stocking what sells.  

       I’m with Ruby on this, shame, shame on the parents who buy or let their daughters wear this stuff.



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    • 0 votes vote up vote up

      Vikki Hall wrote May 29, 2010
    • Is this the store that throws my sinus into havoc? Or is it Hollister? Either way YUCK!



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    • 0 votes vote up vote up

      Macy wrote May 29, 2010
    • I also sent an email to Abercrombie and Fitch explaining my digust with that line of clothing. The response sent back was very pleasant, thanking me for my opinions and that they would bring this up with the design team, but I see the shorts are still there, infact they sell them on line.
      It may very well be what sells, but shouldn’t be put out there to sexaully exploit little girls, infact it should be regulated to protect some of these children from the poor decisions their parents make to buy these. Kind of like legislating a smoking ban in vehicles when children are present. It is the kids that are the pawn in all this and that is why I am so disgusted.
      You are right Vikki, the smell in both stores is nauseating to say the least!
      I am not done with Abercrombie and Fitch just yet.



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    • 0 votes vote up vote up

      Tuliplady wrote May 29, 2010
    • You can’t legislate common sense.  It’s  a parents job to make sure their kids are wearing appropriate clothes.  Don’t parents have the backbone to just say NO anymore??



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    • 0 votes vote up vote up

      Karyn Olson wrote May 29, 2010
    • I know...society wants our little girls to grow up too fast...and that is not good...I thought it was bad in my day...or my daughters’ days...but now-a-days it is ridiculous to see the clothes they have out for little girls...frownheartbreak



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    • 0 votes vote up vote up

      Veggie wrote May 29, 2010
    • heart



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    • 0 votes vote up vote up

      Sunflower69 wrote May 29, 2010
    • Good for you Macy. I’m glad you were moved to do something and are taking on the big guys. Marketing and sales are something else.... This is why I don’t go to the mall and prefer smaller locally owned stores. Locally owned facilities are more inclined to listen and make changes, the big guys, not so much. Stay true to your goal and I wish you success in your endeavor in getting them to listen and make changes.



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    • 0 votes vote up vote up

      Marya1961 wrote May 31, 2010
    • I don’t have a daughter or grand-daughter, but I see plenty of young girls parading around like they are Britney Spears, and quite honestly it is the parent’s job to not dole out the money for this crappy apparel and to be honest this clothing is not even made that well, it looks like a monkey stitched it together.heartbreak



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