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Benefits
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Does the toy icon need to lose a few pounds?
If Barbie is looking a little uh, different these days, there’s a reason. Whether she’s been slacking off at the gym or just hitting the fridge a little too hard, the blonde icon is now larger than life.
In a new effort to curb childhood obesity, an organization called Active Life is creating new ad campaigns using popular toys like Barbie and Superman and, well, making them fat. The tagline for the campaign is “Keep obesity away from your child.” The hope, according to Active Life, is that the ads will encourage kids to get off the couch and exercise.
One ad depicts an overweight Barbie lying on her bed, holding a laptop, surrounded by empty cartons of food and soda cans.
Considering the constant barrage of messages kids are given about their weight, do we really need to ruin playtime with a lesson on body image? And speaking of which, cut Barbie some slack! She’s either too fat or too thin—enough already!
What do you think of this type of ad?
Well said! The original Barbie looks ridiculously unrealistic as a “role model” for young girls and this one is insulting and hurtful to young girls who may be dealing with the pain of obesity. What are these advertisers thinking? Do they have children of their own?
There has to be a kinder way to reach children and spread the message of the perils of childhood obesity.
oh for the love of God this is vile ... as if children will not eat just because of this ..or stop hitting junk food - good eating starts at home and school not with a chubby dolly !
This is so sad, take the game control out of the child’s hand and let them play outside for an hour or so each day.
I voted love it...for your mssg. but not the ad. I think it takes the wrong direction.
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