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Does the toy icon need to lose a few pounds?

If Barbie is looking a little uh, different these days, there’s a reason. Whether she’s been slacking off at the gym or just hitting the fridge a little too hard, the blonde icon is now larger than life.  

In a new effort to curb childhood obesity, an organization called Active Life is creating new ad campaigns using popular toys like Barbie and Superman and, well, making them fat. The tagline for the campaign is “Keep obesity away from your child.” The hope, according to Active Life, is that the ads will encourage kids to get off the couch and exercise.  

One ad depicts an overweight Barbie lying on her bed, holding a laptop, surrounded by empty cartons of food and soda cans.  

Considering the constant barrage of messages kids are given about their weight, do we really need to ruin playtime with a lesson on body image? And speaking of which, cut Barbie some slack! She’s either too fat or too thin—enough already!

What do you think of this type of ad?

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