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For some reason can’t post an answer to you ladies so here it is below. Aplogies if it comes to you twice!
Thanks for your comments. A few years back a young female reporter here (UK)was professionally made up to look about 30 years older. She went out onto the streets of London just doing her normal things.
But she was totally horrified at how she was treated. She said it was like the ‘cloak of invisibility’ had descended on her.
I run training and coaching specifically for women and we talk about this a lot. Women in UK make about 80% of all major purchasing decisions so it is about time they (advertisers/governments) got their act together.
But we have to stop worshipping at the fount of the youth too and be proud to be older women! Yes, I want to look attractive but I don't want to erase the wisdom of my years. When people say I look younger than I am, I wonder why that is perceived as a compliment because it is saying it is wrong to look your age! Be Older, Gorgeous and Proud of it!
[Link Removed]*53 and proud* of it!