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There’s been alot of doom and gloom talk with regard to the Real Estate Market. What most consumers don’t realize is that the numbers that the media reports are overall averages across the nation. But real estate markets are local, and so are the statistics. Some cities are crashing, while others, like DC are thriving.

As an example, DC Metro area has the lowest unemployment rate in the country (Bureau of Labor Statistics) at 4.4%. And job creation was down, we still managed to be on the positive side of job creation at a rate of 1%.

The good news is that women make up a large portion of homebuyers.

Single women were 20% of homebuyers in the year 2008 according to the National Association of Realtors®. And the Joint Center for Housing Studies at Harvard University published these interesting tidbits to explain the trend:

The number of single women increased 20 over the last 10 years. This was attributed to more women putting off marriage in favor of education and a career.

More women actually live on their own vs. men who are choosing to live with their parents.

Women are viewing the economic advantages of purchasing a home and no longer feel that getting married needs to happen first.

Women who are divorced can use the equity acquired from the home they owned with their ex-spouses to purchase a home of their own.

So what are the criteria women are looking for?

Single Moms - first and foremost safety and good schools.

Young Professionals - Value tops the list of criteria for these women. Transportation availability also ranks high.

Mid-life Singles - This sophisticated crowd knows exactly what they want and don’t want. From amenities to proximity to ex-spouses with whom they share custody, their requirements tend to be more specific.

Seniors - Safety, security, and minimal maintenance. These women typically don’t ask for fancy amenities, they tend to be more practical. Proximity to grocery and drug stores ranks high as well.


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