Fall is the perfect time for a fresh start, even with your basic skin care routine, and if you haven't included a serum in your anti-aging arsenal, let me convince you why you need one.

Serums have been rising in popularity for the past few years, and with good reason. More than just hydration boosters, serums contain high concentrations of active ingredients that can be tailored to suit the needs of almost everyone. Perfect for layering due to their featherweight lightness, serums are quickly absorbed, penetrate deeply and able to deliver potency without the heaviness of a cream or lotion base. This makes them ideal to add to any existing regimen.

Most serums are water-based and are an excellent vehicle for delivering specific targeted treatments, to treat a range of conditions including aging skin, dark spots, dull complexions or dry skin. As we age, we are all faced with skin challenges that the basic cleansing and moisturizing routine simply cannot meet. Adding a serum is the perfect way to effectively and efficiently feed your skin, moving it beyond average to amazing. And who doesn't want that?

Here are a few of our favorite serums to consider using now:

[Link Removed]: If correcting dark spots and evening out skin tone are your goals, you'll want to meet this new intensive serum. This exclusive formula contains LHA for exfoliation and a trio of PhE-Resorcinol , ginkgo and ferulic acid to reduce dark spots and pigment irregularities. Light, hydrating and gentle enough even for sensitive skin.
When it comes to serums, a little goes a long way. Five or six drops are enough for the entire face and neck. Allow to absorb and then apply your sunscreen, moisturizer and/or makeup as usual.

A word of caution – if you have a chronic skin condition like eczema or rosacea, go slow. A sudden surge in active ingredients may cause irritation and trigger flare up if you have sensitive skin. Incorporate the serum very gradually into your routine to ensure that you can tolerate it. If you're still not sure, consult your dermatologist first.

Not yet convinced about the benefits of a serum? Call us. We'll talk.

Sharmani Pillay is a Registered Pharmacist who specializes in anti-aging skin care and women's wellness. She owns and operates an online skin care store at [Link Removed].
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