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ok, here we go....

1.  Your video should be a nice mix of information with engagement..  In other words entertaining. Have a hook, a great phase that makes the viewer want to push the play button. Whether you create your own or use a production company, make sure you take the time to hone your message.  Remember you want to hit your key points.  Think of a video like the back of a book cover.   You want to give enough information to entice the viewer to want to know more and make a purchase.  If you are concerned about being on camera yourself, you can use a spokesmodel or err....maybe a “Spokespuppet” Now there’s a thought!
There are also other video formats like speed drawings and animations that also do a great job of entertaining while delivering your message.  Check out the animations on www.duckpressmedia.com

2.  Two minute tops, shorter if you can get your message in that time frame.  We are an impatient people, we generally won’t stay longer then two minutes. (Just saying!)

3. Focus on the clients needs.  Problem....solution....(and the solution is what you have to offer)

4. Your videos should have great sound and visual quality.  Don’t use on camera mics, don’t shoot in the shadows.  People need to hear and see you.   If we judge a book by it’s cover, we certainly judge a company by the quality of videos that are putting out that represent them.

  

5. Offer a great deal!  It can be anything from,  “mention this video for a 20% discount” or a buy one get one.  People love a good offer.

6.  Make sure you close with a call to action. You have offered a deal, now tell us how to get it.

7. Post, share, then post and share.  Your video should be on your website, ALL your social media platforms, and youtube!!   To create conversions....people first have to see your message.

8.  Make sure your video is mobile friendly and can be viewed on all mobile devices. You  need a multi-screen strategy (macs, pc's, iphone, ipad, android phones and tablets, an entire menu of web browsers and so on) for your video. Make sure your video hosting can give a high grade, positive experience to every potential customer, wherever they may be.

  

So those are my 8 nuggets for the day!  Go forth and create!  And if you would like us to go forth and create for you, visit www.spokespuppets.com




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