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A few years ago, most women in their 40's were not very computer savvy.  Sure, we could send and receive e-mail, and maybe even share a photo online.  But when it came to understanding the newer technologies - such as using social networks to make connections, share information and build relationships - most of us had no clue.  

Fortunately, we fabulous 40-ers catch on quick!  Women around the world are now embracing social networking technologies in record numbers, a trend borne out by the explosive growth of fabulously40.com in the past year. It's interesting to see how this phenomenon has become an integral part of our daily lives.

healthThis morning when I went to work out, I purposely left my cell phone in the car in order to enjoy a "tech-free" hour. But as I huffed and puffed away on the Stairmaster, I couldn't help but notice how technology has become pervasive even in the gym.

All around me, women were emailing, texting and twittering, simultaneously sweating and staying connected without missing a beat.  And as some are learning the hard way, this approach to getting fit is not without risk. Our gym has a policy that prohibits speaking on cell phones, but you are free to text and twitter away at will. One woman on an elliptical trainer lost her balance and nearly fell by focusing a bit too much on her digital conversation. She avoided a nasty spill by grabbing the handrail at the last second, but despite the risk to life and limb she never let go of her phone!

As I pumped away, blissfully unencumbered by any technology device, my mind drifted back to the advice and information I recently received from some very successful people on how to better market my business. Although their advice was valuable, it was outdated and couldn't compare to the tips I received from a much younger demographic that keeps their finger on the pulse of the newest trends.  

For example, in one short session Jenn Van Grove, an editor at Mashable.com, was able to take us "elders" (most in the audience were 35 and over) through the basics of twitter 101 and give us a glimpse of what it would take to master this remarkable tool. Everyone in the audience was in awe of Twitter's ability to quickly disseminate information in cyber space. From insignificant trivia to earth-shaking information, nothing can get the word out quite like Twitter.  

Then on the weekend I met with my daughter's friend, Ryan.  Reading Ryan's blog made me cringe at first, then it made me smile. Much of what he says is true, but only someone in his demographic can say it the way he does and get away with it. Ryan had fantastic ideas about marketing, and in just 30 minutes came back with more feedback and information than I could actually take down on paper.

Throughout my morning workout I replayed and re-evaluated all the information I had received. I couldn't help thinking that times sure have changed, and the experts are now our kids and their friends. I will still be their mom, and I will continue to bust their chops and tell them what to do and how to do it. But now I'll be closely listening to what they have to say when it comes to marketing, technology and keeping up with the trends.  

Can you say "role reversal?"

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Member Comments

    • 0 votes vote up vote up

      UK Girl wrote Jun 29, 2009
    • As they say your never too old to learn new tricks - it’s healthy to embrace all this technology and use it for our advantage ..

      Great post Yana



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    • 0 votes vote up vote up

      Anne Lyken-Garner wrote Jun 29, 2009
    • I have been meaning to learn how to use Twitter for ages. I’ve joined up, but still don’t really know how to twitter yet. This blog has made me think that I need to get a move on.



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    • 0 votes vote up vote up

      Yana Berlin wrote Jun 29, 2009
    • @Anne, it’s a great way to promote your business.

      All you do is follow people that you find interesting, hopefully they will follow you back. When you have enough people following you getting a message to everyone is simple and efficient.

      You can also track how many people clicked on your link by using tweetdeck.com

      Follow me, I’ll follow you back happy

      Here is my twitter  

      https://twitter.com/Fabulously40



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    • 0 votes vote up vote up

      L J wrote Jun 29, 2009
    • THANKS YANA for the inspirations that you give us all the way!!!!
      LJ



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    • 0 votes vote up vote up

      Gabbingal wrote Jun 29, 2009
    • Yes I twitter! Love it! You can follow friends, celebs, job searches, etc. Now I will follow you my fab40 Yana! Thanks for all you do! Yes technology is moving at the speed of light. I’m just trying to keep up as best I can. However, I do wish other than work out facilities that they would outlaw texting while driving. Makes me very nervous with a kid that is turning 16 in November. Follow me on twitter at twitter.com/GabbinGalNan



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    • 0 votes vote up vote up

      Denise Richardson wrote Jun 29, 2009
    • I’m loving all the new techie stuff, and learning more and more with each new gadget that comes out, we as women need to know thanks Yana!



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    • 0 votes vote up vote up

      Judah1 wrote Jun 29, 2009
    • estaticThanks for the infro....
      I needed that because I signed up and people
      have send emails to follow me
      and I don’t how it works
      thanks this is something I need to learn
      thanks againhappy



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    • 0 votes vote up vote up

      Alina Bartell wrote Jun 29, 2009
    • Yes, it is an interesting subject... Kind of a paradox here. We moved away from the city a couple years ago to get more space and privacy. Now, the Twitters and Facebooks are becoming quite more important than ever before and more used. And, yes Yana, my 13 year old son, gives us all the technical computer advice. It is quite interesting in that respect...



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    • 0 votes vote up vote up

      Kmarie wrote Jun 30, 2009
    • I too am really enjoying the new technology. So many people from childhood, college, highschool jobs, conferences vacations etc.. I have reconnected too it is great



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    • 0 votes vote up vote up

      Vikki Hall wrote Jun 30, 2009
    • I love the new tech stuff and I try to keep up with it all. Unfortunately I don’t have anything to promote other than an occasional happy thought and a smile. But I do like to help women in business to promote theirs so look me up on  FB ot Twitter at [Link Removed]


      Vikki89, Your links have been removed, please consider upgrading to premium membership.



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    • 0 votes vote up vote up

      Carine Nadel wrote Jun 30, 2009
    • I do enjoy some aspects of technology-unless it frustrates me.



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    • 0 votes vote up vote up

      Suzann wrote Jun 30, 2009
    • Great post, Yana. I’ve learned most of my tech stuff from my son and grandkids. And with all the tech stuff I do, which is a lot, they still think I live in the stone age! Texting is something I haven’t done yet, but I’m in love with Facebook. Now you’ve got me excited to try Twitter!

      namaste,
      Suzann
      [Link Removed]


      Suzann, Your links have been removed, please consider upgrading to premium membership.



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    • 0 votes vote up vote up

      Maria Murphy wrote Jun 30, 2009
    • I totally agree!  I love learning from our kids.  How great is that!

      My mother-in-law took computer classes in her 70’s so she could keep up with the grandkids!

      Amazing!

      Maria



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