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Everyone is talking about Sarah Palin's expenditure of $150,000 for clothes for the campaign trail. In defense of her personal shoppers, it is difficult to assemble a wardrobe in a short period of time without making compromises in style, color or price. When I shop for a client, I take all these into consideration and may come up with only three or four items in a single shopping stint. Buying an expensive designer jacket or suit doesn't guarantee that you will make the impact that you should if the style and color is not right. Impact is everything. When it comes to image, the devil is in the details, but the sum total is greater than all its parts. And that sum total is the impact you make. Or don't make.

View slideshow of Sarah Palin’s clothes here (courtesy of The Wall Street Journal):
[Link Removed]

In my opinion, very few of the items Sarah Palin wore made the kind of impact she should have made. The grey Valentino jacket, for example, is too washed out and makes her look less dynamic and powerful. None of the clothes were accessorized well. In addition, Palin needed a bolder lipstick. Look at the scoop-neck black suit for example, and you'll see that is looks very austere without lipstick and accessories. Lastly, the green jacket is "sweet" but it makes very little impact in terms of presence. All in all, Palin paid too much for what she got, and the blame must go to her personal shoppers and image consultants.


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Member Comments

    • 0 votes vote up vote up

      Mary Clark wrote Oct 25, 2008
    • It is my understanding that she didn’t purchase what the media is stating she did.  The latest I heard was that the clothes were donated or on loan to her and after the election they would be donated to charity.  

      I think she dresses fine myself.  You know she has been attacked more than anyone during this election and if she wore clothes from Walmart ...someone would have something to say about that as well.  Then it would be, “can you believe she wears clothes from Walmart for campaigning?“Nothing against Walmart clothes...but what I’m saying is...a lot of people would have something to say about that too.  She is damned either way.  

      I’m voting for who will protect my country not who is the best dressed.



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    • 0 votes vote up vote up

      Bobbi Bacha wrote Oct 25, 2008
    • I love her image.  Sarah is a great example for many, a mother, a wife, a mayor, a beautyqueen, a Govenor and love the beehive and wardrobe before and after the make over.  Im betting the clothing will be auctions for alot.



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    • 0 votes vote up vote up

      Cynde Jackson Clarke wrote Oct 26, 2008
    • Nice to read something positive about SP for a change!  I need to stop reading everything else!  I agree totally with the analysis of whether or not the clothes made an impact and fault the personal shoppers and stylists who had a hand in the wasting of the budgeted funds...I could have had so much fun with that and done such a better job!  Many of us could have, I imagine.
      The thing that’s been bugging me about this whole story, and it’s been alluded to here - is that we would expect someone running for this office to be dressed appropriately, in good taste and in keeping for the office.  I agree that most likely every candidate has a budget and these things are hanging on their backs but they‘re being held up as the image of the party...give me a break!  And I don’t particularly care how much Cindy McCain’s or Michelle Obama’s dresses cost - I really don’t care in the context of the election.  The fact that Michelle O is stylish and looks glam on a Gap budget is great and great reading in People or Us or Redbook or whatever when I’m at the hairdresser or standing in line at the supermarket - but to make it a campaign issue.  I don’t think so.  I’m ready for this to be over with.



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