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First it was Austin Powers and his pinky finger, before that it was the amount you needed to have saved to retire.  What is it with the number 1,000,000?  The fabulously talented Ashton Kutcher recently made it even more famous with the magical number of followers on his Twitter.  He accomplished this with the help of his friend Larry King and he achieved it.  Websites crave it.  In fact, websites that need advertising dollars live or die by 1,000,000 unique visitors, these days and everyone is fighting for it - the magical 1,000,000.    

What happened to the days where Mr. Bob, the local grocery store owner personally thanked Mr. Ted for his business and that ONE customer was important?.  Now, we come bundled.  In packs of 1,000,000.  Oh, and we're separated by age, gender, interests, jobs, zip code, city, state, and more.  Welcome to Niche Marketing 101.  Internet style.

For the advertiser trying to figure out where to spend his or her hard earned dollars, it can be a nightmare to try to figure out!!  But one thing is for certain:  You need to figure it out or you are missing tremendous opportunity and you are not connecting with the younger generation of future purchasers!   There are so many media formats, so many niche websites and the fact of the matter is, the up and coming consumers are on-line.  My kids, for example, think print is a novelty, but, one of my son’s videos on his YouTube account, however, has over 120,000 views.  These days a dog dancing or cat snoring on video can mean big money if your video goes viral and reaches high viewership.

So let's say you want to advertise on-line. We recommend a multi-media approach to your marketing. You are probably familiar with the traditional advertising opportunities in print, radio &  TV.  Let’s just say you want to place an ad on the website though.  Do you have a product that is local?  It is something that can be sold over the internet?  Look at the sections on the website, does anything match up by interest to your business?  For example, a mom business selling jewelry probably doesn't want to place an online ad on a fishing gear website and then again, maybe she might, if she has fishing jewelry or something applicable. More Niche Marketing. Did you know that websites can figure out what area code you are from and gear the ads specifically to you?   Perfect match.

There are all types of ways to pay for internet advertising. You will find a wide variety of ways to pay from per click to per an amount of clicks and more.  Don't be scared.  Try it!

Still my favorite way of advertising is the good old "word of mouth" campaign. We think the trick is finding someone who loves your business like you do.  Will they promote you on Facebook for free?  Give you a shout on Twitter?  Send your You Tube Video out to their friends?  That is the modern version of Mr. Bob and Mr. Ted way back when.

You'll also find a craziness out there to gear everything to women.....the purchasers. You'll reach women in droves ON-LINE.  You reach almost all women these days ON-LINE.  You reach them in pockets on women’s social sites and online in various communities.  In fact, there is a flurry of women CEO's of Internet companies popping up everywhere!  Do you know why?  Being online anytime, anyplace, anywhere...at your convenience is why.  Women have it figured out! It is a place  that allows us to juggle a kazillion things + one more. The virtual marketplace!  The virtual mall, farm, grocery store. We send each other flowers, shoes and more.  It is a place where we don't have to leave home, our kids can make all the noise they want and chaos can go around us.  The only time any of us get nervous is when we have to do our hair and make up for Skype.

But women are on these sites.  Meet the women who are connecting women.. to advertisers, to other women, etc...   and let me clue you in.  1,000,000 doesn't matter – all it takes is ONE, because she'll tell and pass it on and soon enough 1,000,000 will know about it one way or another.

All My Best,

Elizabeth Hamilton-Guarino

Elizabeth is the Founder and CEO of www.besteveryou.com, which was just nationally recognized as ” One of the Top 200 Mom-owned Companies” by Startupnation.  Elizabeth was named one of the most influential people online by Fast Company Magazine in November 2010.




Member Comments

    • 0 votes vote up vote up

      Marlene McCray wrote Nov 14, 2010
    • Awesome tips on marketing!! As a Rep for a personal development company word of mouth is truly the mother of all marketing in my opinion. It has helped me tremendously grow my business because once someone falls in love with what you’ve got to offer its a win-win experience it becomes just like that shampoo commercial years ago and so on and so on LOL!!  Thanks for sharing!!

      Marlene
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      * Compass... inspiring women and teen girls towards their greatness*


      Mmccray, Your links have been removed, please consider upgrading to premium membership.



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