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I just turned 44 and you sure do learn a lot being around the beauty industry. We all want to maintain our youth, however, there are some definite do’s and dont’s for women over 40 that I want to share with you. We can still be sexy and beautiful with the right attitude, and by following some simple rules in order to showcase our beauty in a classy fashion.  

1.  Wear the right concealer and foundation. Color, texture and applying the right amount are key. Ensure a good color match as nothing looks worse on mature skin as makeup that is obviously too dark or light. While it’s tempting to apply with a heavy hand to cover imperfections, a thick application just settles into fine lines and wrinkles.  

2.  Wear clothing you feel good in that fits well. Too tight makes us look like we‘re desperately trying to look younger and too loose clothing will just make us look sloppy. Balance is key. Wear a nice, sexy pair of jeans but not with a tight tank top. However, a tank top with loose, yet fitted pants looks amazing.  

3.  Want to be trendy? That’s great, but buy trendy accessories instead of an entire outfit. If leopard print is in I would buy a scarf and wear it with classic clothing rather than leopard pants!  

4. Accentuate your best feature. Lips, eyes, ... whatever it is - choose one and play it up. Smoky, sultry eyes paired with a nude lip will get more attention than if you pair it with red lips. Got great lips? Soft eye makeup with a bold lip will look incredible. Don’t try and accentuate it all at once.  

5. Try a new fragrance. No one wants to smell like an old lady, so if you’ve been wearing the same perfume since high school you may want to try a new, fresh fragrance. It will not only please those around you but will instantly lift your spirits and make you feel sexy.  

6. Listen to your kids. My 19 year old daughter will tell me flat-out if something I am buying is too old-looking. Don’t have kids? Take a niece with you. A friend’s daughter. Be open-minded and make sure you still buy something you feel good in. If you don’t feel good in it, it’s not worth buying regardless how it looks on the hanger.  

7.  Keep hair young and fresh with regular trims. Nothing ages us more than dried-out, lifeless hair. Think movement. We‘re not ready for the ‘do that lasts all week long and would survive a windstorm. Choose a color that’s easy to maintain so when the gray peeps out it’s not terribly obvious. Or, make sure you have the time and budget to keep up a darker color.  

8.  Opt for lip gloss over lipstick. Gloss tends to be more moisturizing. Dry lips definitely age us quickly! My all-time favorite is a pinkish-gold shade that provides me a youthful shine and glow without looking too bubble-gummish. I haven’t used lipstick in years. If I want more staying power I put a stain under my gloss.  

9.  Keep accessories simple, yet stunning. As I mentioned, I use accessories to keep trendy but it’s easy to overdo it. Chunky necklaces look fab with a simple dress or top but then I tone down the earrings and bracelet. Let one item stand out. NEVER wear bold jewelry with prints!! Wearing a print blouse or dress? Plain silver or gold jewelry looks best! Got a pair of funky shoes? Wear with a plain black dress or jeans with a white blouse to let them take center stage!  

10.  Avoid glittery or shimmery makeup, polish. shadows, blushes or bronzers. Shimmer shadows will settle in lines so I use matte shadows instead. However, at night I do use them but blend well. Or, I use the shimmery one in the crease of my eye, not the lid where the skin is crepier. I use a bronzer with very little shimmer as matte bronzer tends to look muddy on me. Bronzer is great if used sparingly and blended extremely well. I use glitter on Halloween only.  

BONUS TIP: Smile. A smile brightens your face instantly and will immediately make you look and feel good, not to mention younger. It’s free too! Oh, and it has to be genuine :) ....




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