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By Cynthia Rowland  

Standing in the midst of a large department store looking at the array of cosmetics can be daunting. How do you choose the ideal brand for your needs? What is your objective? Do you have particular products in mind that your friends have described or did a certain advertisement lead you to the door?

Does the rush of fragrances, colors and containers immediately put you in overwhelm? Navigating the sea of choices can make you somewhat distrustful of your desires – just how do you put all of these products in perspective?

Most cosmetic purchases are geared toward anti-aging. Some are potent, some are dangerous and most of them do not produce the results you are hoping for...that 'facelift in a bottle' just isn't what it's touted to be. How could it? The biggest culprit of aging isn't spots, or sun damage or mottled skin. Rather, the biggest offender of an aging face is sagging facial muscles.

Hoping to corral your soft, sagging chin, droopy eyelids and dreaded wattle with a topical cosmetic product is basically money down the drain. Maybe one of these days that type of product will be available but right now, that product has not been developed. Even plastic surgery or injections that plump and paralyze won't stop your facial muscles from elongating and atrophying.

The shifting, the softening of your features, the faint lines and glaring wrinkles are a result of muscles lengthening and colliding into each other.

This downward action greatly affects the skin, creating the perfect environment from the hairline to the base of the neck, for pouches, wattle, an invisible jaw line and crows' feet to develop.

Your face is worth saving. It probably wasn't that long ago that you were more confident in your appearance. Do you see your face resembling your mother, your aunt, or your father? Do you see the tell-tale signs of sagging attacking your face and wish you could stop it right now?

Well, you can!  

For your face to radiate youth, you must devote a few minutes each day to facial fitness. Facial fitness is the natural way to stop a soft, spongy face. Your face has 55 tiny muscles and they need exercise if you want to look your best.

Just like you exercise your waist, tummy, arms, torso, hips and thighs at the gym, or go to yoga or Pilates to strengthen your core, you know that your entire body needs exercise and that includes your face... facial exercise. The youthful contours return to your face when it is exercised. Your face can look years younger, radiant and refreshed.

Wearing makeup has never been so easy. The contouring and lifting sets the palette for successful makeup application because makeup looks better on a glowing, toned and lifted face.

Disguising jowls is impossible, wearing mascara if your eyelids are sagging is flirting with smears and just forget about wearing a bright lipstick if your mouth corners are turning downward. These are all signs of an aging face and these areas can be greatly improved using facial exercise.

Your mirror is your friend, so take a close look at your face. Does your forehead feel loose? Are you wearing crows' feet? Are there lines or puffiness under your eyes? Do your cheeks feel heavy and saggy? Are there pouches near your mouth? Do you wear marionette lines? Is your chin and jaw line firm and taut? Do you see more lines and wrinkles today than you did, say, six months ago?

Facial exercises that use isometric with resistance contractions eliminate the threat of infection, disfigurement and even death because there is no risk. Exercise is natural. Without contortions, twists, puckers or funny faces but just with your fingers, thumbs and a pair of exercise gloves, in the privacy of your own home and in just minutes a day, you can restore, lift and firm sagging facial muscles. You can create a fresher, smoother, younger looking face.

Facial fitness is the secret to wake up your makeup. Create the firm, lifted and toned face that looks 5, 10, even 15 years younger.

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