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[Link Removed] National Anti-Aging Beauty Examiner

The beauty industry continues to thrive and, in fact, it's been called "recession-proof." According to beauty market research  conducted by The NPD Group, Inc., a leading market research company, from January through May 2011, total prestige makeup sales increased by nine percent to $1.4 billion in U.S. department stores.

One look around the enormous Mandalay Bay Convention Center in Las Vegas where Cosmoprof North America took place from July 31st through August 2nd 2011 confirms those statistics. "The amazing attendance and participation at this year's show proves that the beauty industry is resilient and poised for renewed growth," says Daniela Ciocan, director of marketing for Cosmoprof North America.

The event brought over 760 exhibiting companies to a sold out show floor along with almost 25,000 attendees that included importers, distributors, manufactures and global beauty leaders as well as top members of the beauty industry media. As in years past, Cosmoprof North America attracted many new and innovative brands in addition to industry leaders such as AHAVA, CONAIR, CND, Essie / L'Oreal Professional, Maletti, Moroccan Oil, OPI Nail, Orly, RUSK, Sportarredo, TIGI and Zotos International.

Discover Beauty, a Cosmoprof North America exclusive, assists emerging brands in finding the proper market and highlights the newest trends. The Discover Beauty Award returned this year with 17 brands participating in the 2011 Discover Beauty program. These brands were judged on creativity, innovation and market readiness.

The voting was done by specialty retailers such as Bergdorf Goodman, C.O. Bigelow, Henri Bendel and HSN as well as various beauty bloggers including, and The 2011 Discover Beauty Award winner is [Link Removed] from New Zealand. This natural anti-aging skin care line is full of peptides, antioxidants, super fruits and the finest herbal oils, including extracts from New Zealand rain forest plants cultivated on Snowberry's plantation.

The North American Hairstyling Awards (NAHA), held in conjunction with Cosmoprof North America, is the professional hair care industry's single most important awards event of the year. The NAHA Awards Ceremony took place on Sunday, July 31st and was attended by a record number of 2,800 guests at the Mandalay Bay Resort & Casino in Las Vegas. The event was also seen worldwide via live online steaming broadcast by an additional 22,000. These stylists showcased the talent and creativity of the professional beauty industry in North America. To see the winners, click [Link Removed] 

Also taking place were special education seminars which were filled to capacity with more than 1,100 attendees in total.  Businesses and industry leaders from multiple sectors of the industry participated in round-table discussions and panels to share their knowledge and insights. Every year Cosmoprof North America brings industry leaders to the forefront to share innovative ideas and experiences that will help the beauty industry better understand the dynamics and market trends, present and future.

If you missed this year's conference, Cosmoprof North America 2012 will take place July 22-24 at the Mandalay Bay Convention Center in Las Vegas. For more information on exhibiting or attending, click [Link Removed] or call 800-557-3356.

Continue reading on What's new in beauty: Cosmoprof North America wrap-up – National Anti-Aging Beauty | [Link Removed]

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