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  • Getting Your Business Attention Online, The Right Way!

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    3 posts, 3 voices, 1551 views, started Oct 25, 2010

    Posted on Monday, October 25, 2010 by Yana Berlin

    • Diamond

      Starting an online PR campaign means you have to come out with guns blazing and a game plan.  While you may have the pep and spirit, you can't expect to have your campaign slam-dunk without sophistication and the right approach to impressing your audience.

      General guidelines for attracting journalist attention and praise:

      1. Quality writing.  There is nothing more distracting from your product or subject than a poorly written blurb or paragraph.  The written introduction to your area of interest needs to be as professional and impressive as your commodity.  While the quality of writing is inherently subjective, distinguishing trash from solid journalism is not difficult.  Hiring an outside writer to do the job will be nothing but money well spent if you don't have a journalist easily on-hand.

      2. Draw in current news.  This tip is two-fold: First, you'll be demonstrating how your product is relevant to the wider contemporary community and latest happenings.  Secondly, it will generate more traffic to your site where your expertise as related to the news you've written about.

      3. The press release.   Marketing your business via the media is a trick as old as time, and the journalists who get your release are more than aware of this.  When you ask a journalist to take time to write an article, you need to be cognizant of his/her time, audience and how your product appeals to that particular demographic.  The more appealing your product is to the journalist for these reasons, the more likely they are to take some time to write something about it.

      4. Follow-up.  Following through with contacting journalists can make all the difference between having your product and business written about and not.  However, following up does not mean haranguing the writer with daily emails asking if they looked at what you sent them and have they made a decision yet?  It's true that while their email inboxes probably have swallowed your blurb, or at least not put it at the top of their list, but harassing the writer with more emails and phone calls will probably kill the chances of any article (good or bad) being written.

      5. Lose gracefully.  When you're turned down by a journalist, accept their decision with dignity and gratitude.  There could be a whole heap-load of reasons why they aren't going to do a write-up for you, and no matter what the actual reason is, taking the high road will always keep you in the clear.  This way, the next time you send them a press release, they will be more likely to actually read it and possibly work with you.

      Cheers to your success.

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        • 0 votes vote up vote up

          Sheila Stovall wrote Oct 30, 2011
        • Hello Ladies!  I’m started a new venture in my life and bsolutely loving it.I’m so excited and wanted to share...
          I am a DOVE chocolatier consultant. I would love to have you to view my website. DOVE has wonder chocolate products, great for indulging yourself or great gift items. Please contact me with any questions. I am also currently recruiting for Dove Chocolatier positions. It can be a fun and easy way to make extra money, your choice to work part-time or full-time.

          Feel free to just browse my website and purchase wonderful chocolate!

          Sheila Stova

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