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  • Shiseido Cream same as the price of gold

    5 posts, 4 voices, 1058 views, started Feb 23, 2009

    Posted on Monday, February 23, 2009 by Yana Berlin

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    • Diamond
      Offline

      cream And is still selling despite economic hardships.  

      “As Miwako Taniuchi's income slumped 30 percent last year, out went the expensive dinners and new Gucci and Louis Vuitton handbags. One purchase that didn't get axed: a skin cream worth its weight in gold.

      "I'll cut back spending on other things, but not on my skin," said the 34-year-old fashion stylist in Tokyo, who buys Shiseido Co.'s Creme Synergique, a moisturizing skin whitener costing 126,000 yen ($1,350) for a 40-gram (1.4-ounce) jar, or about as much as the cost of the precious metal.

      Shiseido Co., Japan's biggest cosmetics maker, said sales of the cream are better than forecasts, a reflection of how top-end skin-care products are gaining in recession-hit Japan. Rivals Kao Corp. and Kose Corp. said their most expensive lotions are also beating projections. Department-store cosmetics sales climbed for 23 straight months to November, even as consumer confidence dropped". read more 

      Well, I’m thrilled to know that Shiseido is make money and their forecasts are over performing, the question what are we to do the ones that can’t afford an ounce of gold on our face?



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