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  • Would you pay for this membership?

    13 posts, 6 voices, 681 views, started Nov 19, 2008

    Posted on Wednesday, November 19, 2008 by Chattycathie

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    • Aquamarine
      Offline

      Ladies,

      Here is something I am looking for some help with.  Lately I have been working more and more with businesses creating short 2 minute videos—known as viral videos—to use on websites and to upload on youtube. These types of videos are great I was working on creating a package to do a series of videos, but then yesterday I thought of an idea.

      I wanted to create a membership for my site, and thought this might be a product I could start as a membership.  As a member you would recieve a video a month created for your business plus extras like extra pictures, titles, maybe discounts to our other services.  I may have different membership prices too for different income levels with less or more videos- like every other month, once a month, once a week.

      What I want to know, is if I created a membership like this, is this a service you as a business owner would use?  Do you think this would create enough value to join?

      I would probably call it the viral video membership

      Cathie
      Tears of Joy Video



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        • 0 votes vote up vote up

          Cynthia Schmidt wrote Nov 19, 2008
        • I think that like anything, investment needs some sort of return either monetarily or through exposure to create value. I know I’ve wanted to create short instructional videos to use on my site. There’s a chocolatier in San Francisco who does interesting videos like making chocolate in a elevator that generates a lot of hits on his site.

          Have you given thought to the different levels of membership cost?



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        • 0 votes vote up vote up

          Coachmombabe wrote Nov 19, 2008
        • Cathie, it sounds like a fabulous idea! What kind of cost for membership? Our ministry budget is, well, not. It’s something I would have to purchase myself. but I love the idea. How could I use your viral videos to promote our organization?



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        • 0 votes vote up vote up

          Chattycathie wrote Nov 19, 2008
        • I am thinking of doing different cost for memberships.  Also at the end of the year, they would get all the videos in the series on a DVD to show to others or make copies and distribbute.

          I am thinking of 4 membership packages-cost to fit peoples budgets

          $27 month
          $57 a month
          $97 a month
          $197 a month

          Each package going up would give more videos.  Also give people in the membership more for their videos.  Like instead of just loading it to 1 video viewing site like youtube, I would add it to 6 at one time.  This creates more traffic to the site and puts your video up faster on google and yahoo search engines.  The only thing is memebers would have to be locked into it for a year, but they pay monthly.

          Couchmombabe-I can find ideas to promote any website.  Just would need to review your site and sales material and have a phone consultation with you.



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        • 0 votes vote up vote up

          Coachmombabe wrote Nov 19, 2008
        • This is sounding better all the time!



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        • 0 votes vote up vote up

          Dee Dee Shaw wrote Nov 20, 2008
        • Cathie,
          I like the idea, but what I would like better is to be taught how to fish. :) How about a one time fee for creating an intial video with instruction on how to make yoru own? Many of us already have ongoing monthly costs for web hosting, or business compliant sites (for those in MLM companies) and like Cynthia we are looking for a ROI. What *I* would like to find is someone who would be interested in a partnership of sorts - kind of like affiliate marketing. For instance, income generated directly from whatever advertising was done would go back to the advertiser. They wouldn’t have to ‘buy in’ to my business, unless at some point in the future they realized the benefit. At that point, they would have a business built for them by me, and I would have extended my contact base and would have an indirect profit while at the same time building a residual income for the advertisor.
          Does that even half way make sense? Does it sound feasible?
          To me, it sounds like a win-win situation.



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        • 0 votes vote up vote up

          Chattycathie wrote Nov 20, 2008
        • DeeDee,

          I appreciate that, but my business IS creating the video.  I do have a one time video to create, but I don’t see how teaching people to create videos would bring my business more profit.  Affiliate marketing doesn’t bring in much.  Although I am thinking of adding this for our whole service, but not for training videos.  

          However I am thinking of adding into the membership package monthly tips on how to market your videos.  Ways to use your videos to get the word out for your business.

          Besides, the idea of creating a “business” is to learn how to outsource.  If you are doing everything yourself, you are taking on all the burden, which doesn’t give you time to focus on your main subject you created your business for.  Your business does much better if you hire experts to carry out the details of your business and focus yourself on things you like and are good at.  

          This I have learned the last few years of reading everything I can on marketing off the internet.  It is what all the experts say. This is what the successful business owners do.

          Yes, you can create these videos for yourself, but my business gives more of a professional touch that keeps peoples interest.  That comes not just with training and experience-which I have had over 20 years doing, but also has a lot to do with personal talent.  We also don’t just create videos, we create stories, we help create your stories.

          Cathie
          Tears of Joy Video



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        • 0 votes vote up vote up

          Bobbi Bacha wrote Nov 20, 2008
        • As a business owner Id be interested in the Viral Video, Im not sure what the membership would involve and where it would be marketed.  I guess that would be my quesions first.



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        • 0 votes vote up vote up

          Chattycathie wrote Nov 20, 2008
        • Bobbie,

          What it would be is a kind of video of the month membership, and the video would be anything you want to use it for.

          It could be a number of video’s marketing different aspects of your business.
          It could be a video that has a nice message, and then draws people back to your site.
          It could be a video that tells a story or experience of someone and then gives a solution through your business.
          It could be a tip for the week-then drawing people back to your site.

          Anything that keeps peoples interest and creates a hype to pass the video on to friends.

          Here is a few I recently created for my website just to give you an idea.  

           

           


          [Link Removed]

          Here is a few I did for other businesses

           

           

          I am working on a few right now, but don’t have them loaded up to show you.  But each video is as different as the next.  

          Cathie

          Tears of Joy Video













          Chattycathie, Your links have been removed, please consider upgrading to premium membership.



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        • 0 votes vote up vote up

          Dee Dee Shaw wrote Nov 20, 2008
        • Okay Cathie - I think I get it. :) But how does the video get exposure - would that be included, or would I have to do that myself.
          I guess maybe I would be interested in a trial run, although I know everything is about numbers and the law of averages. Would a try it and see, one time - one viral video price be an option? It may be already an option, and I just haven’t taken the time to find it. Obviously I didn’t spent enough time on your site. :)



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        • 0 votes vote up vote up

          Chattycathie wrote Nov 20, 2008
        • I am getting to think this may be an idea I will pursue.  I have asked some of my customers and they like the idea too.  When I get the idea together, I will share the whole thing with you.  I will probably be working on this tomorrow.

          DeeDee
          On site look under website video-it is the same thing.  That is what I am charging my clients right now for one video.

          [Link Removed]

          Cathie


          Chattycathie, Your links have been removed, please consider upgrading to premium membership.



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        • 0 votes vote up vote up

          Chattycathie wrote Dec 8, 2008
        • Hi Girls,  

          Just thought I would let you know that I put together the membership site.  Stop by and read about it.  I hope I explained it in a way that everyone can get a clear vision of why you would create a video series and how it would benefit your business.  Let me know how it sounds and if anything could be rewritten to be clearer.

          Thanks for you input on this.

          Cathie
          Tears of Joy Video

          Here is the link:
          [Link Removed]  

          !


          Chattycathie, Your links have been removed, please consider upgrading to premium membership.



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        • 0 votes vote up vote up

          Cynthia Schmidt wrote Dec 8, 2008
        • Cathie I think this is a great idea. I also like the thought of you uploading the videos. Many of us may be proficient in our own businesses but not necessarily in the area of video production and uploading the videos so they are viewed.

          You’ve also offered enough packages to fit various budgets.



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