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Q & A

An age question – when you see products clearly aimed at the 40+ market and they have a skinny 27+ skinny chick models / actress – do you feel:
A.–Don't care?
B.– Bit annoyed?
C.– Angry they are taking you for a fool?
Do you think companies should "speak" to us women over 40+ more realistically rather than just assuming we are suckers?

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    • 0 votes vote up vote up

      UK Girl wrote Oct 14, 2009
    • In the past I didn't notice but recently I've actually got quite angry as I think they deem us unacceptable to even present products aimed at us ...... they want our money but they don't want us appearing in a magazine modelling or on the TV ........ I want to see women my age in the media




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    • 0 votes vote up vote up

      Vikki Hall wrote Oct 14, 2009
    • I laugh! Why? Because they are fools for thinking we are that easy.
      I want results if I am going to pay big bucks for product. I want to see an actual real life woman that has used it.
      Oh wait! Laughing was not one of the choices so I waiver between B and C.

      And YES they should speak realistically to us.




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    • 0 votes vote up vote up

      Vikki Hall wrote Oct 14, 2009
    • In the retail/salons I ran I would have the young girls always ask me how to sell product to a more mature woman. I told them there job was to help diagnose the problem, then figure out the best prescription and put that product in the customers hands, then say let me go get so and so who has used this product and she will give you more info on how it works.
      I think that approach is acceptable but don’t use young models to sell ME and my 45 yr old skin a product




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    • 0 votes vote up vote up

      Trish Wingert wrote Oct 14, 2009
    • It annoys me when you are looking through a plus size clothing book and every model in there is a size 10 or smaller.




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    • 0 votes vote up vote up

      Encee wrote Oct 14, 2009
    • Hmmmm....well, I’d rather have a model that looks too  young than go the other way and picture us 50somethings as over the hill!  But, I best like to see women in my age group who have kept their healthy weight and set a good example for good skincare and fashion, etc. Kim Katrall, Madonna, Christy Brinkley, Iman...just to name a few are all good.

      I guess I’d pick answer B




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    • 0 votes vote up vote up

      Anne E wrote Oct 14, 2009
    • I find it annoying and a bit sad.




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    • 0 votes vote up vote up

      UK Girl wrote Oct 15, 2009
    • Yesterday the Times did a fashion story and they used models for the age group it was so refreshing and the model was beautiful and groomed – there are plenty of great , sexy women over 40+ who make fabulous models why don't companies use them it's not difficult .....

      I think she looks amazing




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    • 0 votes vote up vote up

      Marya1961 wrote Oct 15, 2009
    • Personally I would choose A...it really doesn’t matter to me who they use as long as the product they are providing is of some use to me.  At one time we were all younger and more in shape and I am sure that women who were 20 years older than us felt the same way, so why not let the younger women bask in the limelight...they will be our age and sizes soon enough.happy




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    • 0 votes vote up vote up

      Taniar wrote Oct 15, 2009
    • I get a good giggle. I also laugh when they use the really bright screen so you can’t really see the older model’s skin. Is it just me, or does the screen get blurry when they come on??

      Yeah love the plus size models at their outrageously chubby 120 lb figure happy

      It’s just marketing, it doesn’t bother me too much.




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    • 0 votes vote up vote up

      Angelcart wrote Oct 16, 2009
    • I don’t pay any mind to the models for ANY product.  When I look at clothing in ad’s again, I don’t pay any mind to their size, besides they are all air brushed, touched up.  Just the the beautiful model who is 5‘10 and weighs 120 pounds that Ralph Lauren fired.....say’s she’s overweight????  Puhleeezzze!




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    • 0 votes vote up vote up

      Myrna Perez wrote Oct 20, 2009
    • It doesn’t annoy me at all, but motivates me.  With a good diet and weightlifting workout regime many 40+ year-olds can look like a 27 year-old.  My sister is 46 years-old and can model if she wanted to. She works out regularly and has maintained her 6-pack abs since her teenage years. (I’m getting there).  I see that my body is changing as well; less flab more firmness!!!!!  With weightlifting!




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    • 0 votes vote up vote up

      Pam Vick wrote Oct 23, 2009
    • Exceptionally angry, which is why we launched www.agewithattitude.co.uk!!




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    • 0 votes vote up vote up

      Willow73 wrote Oct 29, 2009
    • hello ladies, im a student in my second year of uni - im undertaking a research project into the availability of plus size fashion on the UK high street for women over the (lovely!!! :D :D :D ) age of 40 and would love to hear some comment from anybody that has the time to write back and would love to give me their comment... it would be greatly appreciated!!!! thanks ladies :D xxxxxx




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    • 0 votes vote up vote up

      Trudeeblue wrote Aug 11, 2012
    • More often than not, I choose A.  The packaging and marketing and all that Madison Avenue stuff was tuned out by me ages ago.  I consider word of mouth to be the most important compliment a product can receive.




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    • 0 votes vote up vote up

      Nita P wrote Aug 11, 2012
    • i immediately think well that is a useless product and ignore it. i have products i buy frequently and i also include new products now and then.




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