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Jonesers in The Public Eye

By Staff

Although the title Generation Jones is only a few, short months old, it's created a wildfire of conversation and confusion.  Instead of breaking down what Gen Jones refers to exactly, let's look at who and what make the generation unique to all others.

The Obamas, Palin, Demi Moore, Bill Gates, and even Criss Angel are notable Jonesers.  They, like most of their fellow Jonesers, are just reaching the very top heights of their careers and getting into the golden years of family life.  By that I mean, many still have kids that aren't in high school yet, have jobs that they can balance with time at home, and parents just reaching retirement age.  Chronic age-related illnesses aren't issues yet, and their kids can still stand being seen in public with their parents, life is pretty sweet.

In the political sphere, Jonesers are changing the world.  Economically, they're riding out the recession the best they can, and perhaps best of all, they're finding that their place in society is a very valuable one.

generation jones, Obama, PalinJonesers make up something close to 50 million people in the United States, which makes them a great demographic for consumerism targeting.  Marketers of highly technologically-advanced products are seeing Jonesers as the ideal market to try to sell products to, given they have steady, well-established incomes, but aren't too dated to be interested in the latest gadgets and gizmos.   Ipods, Smart Phones, flat screen TV's and Bluray players are all marketable items that draw the interest and business of Jonesers, but not Boomers or Xer's perhaps.  

If the Jonesers have never felt they had a place in the American generational categorization before, they certainly have it now.  Between acknowledgement from the President and mass consumerist marketers, they have all the validation they need.

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