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The world of modern technology and Internet sensationalization continues to impact more than just the social hustle and bustle, but in fact the business world is beginning to take advantage of social networking sites as part of the hiring process.  

For some corporations, cybersocial-networking sites offer a glimpse into the more veritable identity of potential employees or interns that cannot be seen or summed up in a formal interview or resume.  For some interns, inappropriate or offensive material or statements can mean losing the job, or conversely, statements of interests and admiration for potential employers or companies can land the job when the competition is steep.

Here are some quick tips on how to strengthen your online presence and how to avoid disaster.

First, create a profile on as many media sources as possible.  The more opportunities you have to make an impression, the better.  But be wise with the material you choose to associate with yourself.  Your tweets on Twitter should go beyond complaining about the line in Starbucks or the unusually bad traffic you had to endure going home from work.  While every tweet need not be a famous or inspirational quote, or particularly related to the companies you're interested in working for—but petty and negative statements that have nothing to do with anything in particular are harmful and don't contribute to building a positive reputation.

Through Twitter, Facebook and LinkedIn , you can develop a presence and express your interests, goals and capabilities with greater openness than in an interview or letter of recommendation could offer.  Demonstrating that you're a knowledgeable expert in the field by any and every means possible is impressive to employers looking for someone who's driven enough to go that extra mile.  

Authoring a blog is also another good way to attract the right kind of attention—if you're careful with your content.  Blogs offer the chance to expand on a personal statement and give insight into the authentic you and thereby providing a more complete picture of who you are.  But be careful about your content—like with tweets, you don't want to complain or badmouth anyone, especially anyone complaint-worthy like a former (or current) boss.  

Lastly, all of your media sites should be listed together on single, personal website that directs visitors to your social networking pages, as well as providing links to pdf files of your resume for easy access and printing, and the latest transcript for students and graduates.  Having a single place to navigate all your online personal pages and most recent resume is professional and helps create a personal brand to establish yourself online.  Professionalism, in all forms is always impressive and goes far; the extra steps and extra caution can pay off big, and those opportunities are not the ones to risk!

Cheers to yours success.

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