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  • New Year; New PR Plans

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    5 posts, 5 voices, 1541 views, started Jan 5, 2011

    Posted on Wednesday, January 5, 2011 by Yana Berlin

    • Diamond

      The holiday season can quickly snowball into a huge mess without careful planning and strategizing.  For your business, this time of year may be incredibly busy, but regardless of your level of business speed, this time of year is hectic.  

      Understanding how the media handles the holiday season is crucial to getting a good start on the New Year and some fresh press coverage for your company or product.  Like you and your employees, the general controlled chaos of the holidays leave little room for thinking about work 100% in the media.  Many talk show hosts play pre-recorded interviews to have a new show play without having to be in-studio live on that particular day.

      This also means that attracting media/press interest in your business must come early enough to be worked into the holiday schedule.  Many interviews and news blurbs for the New Year are preplanned to eliminate the stress of scheduling press events, interviews etc. right after the holidays.  

      This way, when the press gets back to work after the holidays, everything has virtually been set in motion ahead of time, which also means if you try to sell your product, service or ideas for New Years close to December 31st, you will find the time has already been assigned to someone else saying something similar.

      Bottom line: only the early bird gets the worm.  No matter how amazing your product, message or service is, if you haven't attracted the media's attention early enough, you will miss your opportunity simply because the calendar is already full.

      So this year, focus all energy (work-related, that is) on finishing your PR campaign for the coming year and getting attention now.  The sooner the better, and in many cases, the sooner is the only way it will get out there.

      Cheers to your success.

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